Client Showcase: Video Demos of Metrc Retail ID in New Jersey

We recently wrapped a multi-location shoot with METRC, documenting how their Retail ID technology is being used by some of New Jersey’s leading cannabis operators. The goal was simple—show how compliance tech actually helps when it’s built into the work, not bolted on top of it.

Our first stop was Earth & Ivy in New Brunswick, where we filmed a testimonial with one of their managers. They walked us through how Retail ID saves time, improves accuracy, and makes the customer experience smoother from check-in to checkout.

Next was Jersey Smooth, an extract company known for precision and consistency. Watching their team use the system in a production setting showed how Retail ID connects every batch and barcode all the way through packaging.

We also spent time at Garden Greens, one of the largest cultivators in the state. Seeing the system at that scale—from cloning to harvest—was a reminder of how much data moves through each stage and how METRC keeps it all organized.

Our final visit was to North Lake Supply, a veteran-led, women-owned cultivator using sustainable greenhouse methods. We filmed how their team relies on METRC to track plants, manage harvests, and keep every product transparent from seed to sale.

Across Earth & Ivy, Jersey Smooth, Garden Greens, and North Lake Supply, the story is the same: when Retail ID is built into the workflow, teams move faster, audits are clearer, and customers feel the difference.

If your brand needs professional cannabis video production—whether it’s testimonials, facility features, or campaign content—The Hood Collective can help. We specialize in videos that show how your operation really works and why it matters.