DISPENSARY MARKETING AGENCY
If you live in a state where cannabis is legal (which is probably the case if you're visiting this website) then you have likely found yourself surrounded by dispensaries. And if you are a dispensary owner, then you know full well that competition is fierce, and perhaps literally just around the corner. In order to succeed in an increasingly crowded marketplace, successful dispensaries are looking to partner with professional marketing companies that can help them craft a smart strategy while also creating engaging visual content that will connect with their target audience. The best way to survive in a quickly maturing cannabis marketplace, whether you are a recreational or medical dispensary (or both) is with strong, creative branding that will allow you to stand out in a positive way.
The Hood Collective is a full-service digital marketing agency that has focused exclusively on the cannabis industry since our inception. Our experienced photographers, videographers, graphic designers, and drone pilots understand how tough it is for dispensaries to get by, and we're dedicated to helping you succeed with professional marketing services at an affordable price point.
HOW CAN YOU BENEFIT FROM PROFESSIONAL DISPENSARY MARKETING?
Marketing for a retail location is quite different from marketing for other types of businesses. A successful dispensary marketing strategy must focus its efforts on reaching an audience tied to a specific geographic area, rather than an age group or other demographic. This means a very tailored, streamlined approach is necessary. But when done correctly, a comprehensive marketing strategy for cannabis dispensaries can be highly effective and directly lead to increased sales and business growth.
How is this possible? By combining the same basic principles that would apply to any successful marketing campaign with a specific approach designed to address the problems faced by your particular dispensary. This means starting with a careful assessment of your dispensary's assets and reputation within your neighborhood, as well as an articulated list of manageable goals. A professional dispensary marketing agency can help you utilize proven techniques and platforms to identify, target, and connect with the potential customers in your region.
When done correctly, your marketing investment should lead to direct, visible results. This might take the form of increased foot traffic, improved name recognition, more followers on social media, a growing customer database, and, most importantly, sustainable sales growth. These kinds of positive outcomes will not only lead to a healthier bottom line, but will also open up more opportunities to attract investment and expand to multiple locations.
WHAT DISPENSARY MARKETING STRATEGIES ARE RIGHT FOR YOU?
When formulating a marketing strategy for your cannabis dispensary, the first intention should be to directly target potential customers in a specific geographic area. Why would your dispensary market itself in a national cannabis magazine with a readership that will largely never set foot in your city? On the other hand, advertising in a tourism magazine about your city might be a smart idea, especially if your shop is conveniently located near a major tourist attraction or landmark.
At the same time, the same principles of branding that would apply to any business are essential to succeed as a dispensary. You want all of your marketing content to convey exactly what kind of service and product quality patrons can expect when they step foot in your location. Your marketing should be an extension of your company values, and effective marketing will showcase your facilities in the best possible light.
We get asked all the time about dispensary marketing strategies and the best way to brand your weed shop. Whether it's wanting to know if it's possible to advertise your dispensary on Facebook, or which cannabis marketing techniques work best, we're happy to share our expertise. But the truth is that there's no one-size-fits-all approach to marketing for dispensaries, and the best approach is taking the time to analyze exactly what your needs are and which of the following services are likely to be most effective.
The types of marketing services that your dispensary should consider include the following:
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Logo Design
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Branding Design (for store signage, etc)
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Web Design
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Social Media Management
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Social Media Graphic Design
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Copy Writing
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Video Promos
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Customer Testimonials
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Product Photography
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Premises Photography
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Event Photography
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Event Videography
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Drone Photography
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Drone Videography
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Ad Design
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Pamphlet And Flier Design
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Banner Design
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Poster Design
Dispensaries should pay close attention to platforms and methods of reaching residents and traffic in their area directly. At the top of that list should be Google My Business, which is crucial for your dispensary's SEO in google searches. An active presence on Google My Business will make it more likely that your profile shows up when people in your area search for dispensaries or cannabis related queries. Other similar platforms include Yelp and Leafly, but there are new cannabis-specific listing sites popping up all the time. The more comprehensive you can be in utilizing these services, the better.
Other examples of advertising channels that dispensaries should pay close attention to include area billboards (if it's legal in your state for cannabis businesses to advertise on them), geofencing services, local social media networks and groups, and community events in your region. Getting involved in local charities and outreach is also of direct benefit, and should be strongly considered. Look for neighboring businesses that may be interested in cross-promotion to extend your reach. This might include liquor stores, wineries, cannabis-friendly doctor offices, and more.
Finally, it should go without saying, but when marketing your dispensary you must always obey all local and state regulations, and make a concerted effort to avoid marketing to minors.
WHY YOU SHOULD PARTNER WITH THE HOOD COLLECTIVE FOR YOUR DISPENSARY MARKETING?
The Hood Collective understands the challenges faced by dispensaries and other small-business owners in the cannabis industry. We do our utmost to provide effective, affordable marketing services to help our clients succeed, whether it's with professional graphic design, photography, video, or drone content. Every member of our team is firmly committed to providing the best customer service at all times, and we do everything we can to make the design process run as smoothly as possible. The goal, as always, is to support the success of our clients.
