CANNABIS DISPENSARY PHOTOGRAPHERS
When it comes to promoting your cannabis dispensary, one of the most indispensable elements is professional cannabis photography. The goal of every dispensary marketing campaign should be to bring more foot traffic into your location. There's no better way to do that than with high quality images that showcase the cannabis products and flower you have to offer in the best possible light. We know that many dispensaries rely on the marketing materials supplied to them by the growers and producers that sell in their shop, this means you are marketing them, not yourselves. That's why you need professional photography of your products, premises, and staff.
Since our founding in 2017, The Hood Collective has worked exclusively in the cannabis industry. Our team of experienced photographers understand the steep competition faced by cannabis dispensaries in this fast growing market, and our photography reflects our deep knowledge of the plant, the cultivators, and consumers that make this industry so special. Whether it's premium product photography, attractive premises photos, or magazine quality pics of your staff and owners, our passion for creating impactful images that will help you grow your brand will immediately shine through.
HOW CAN YOUR CANNABIS DISPENSARY BENEFIT FROM PROFESSIONAL PHOTOGRAPHY?
The primary motivation of any successful dispensary marketing strategy is to get people in the door. This means a focus on very targeted marketing that directly impacts potential customers in your immediate geographic area. One of the best ways to get the attention of your intended audience is with high quality photography that showcases your cannabis products. The great thing about investing in professional dispensary photography is that you are creating assets that will be useful in multiple different ways across a variety of platforms.
One of the most essential aspects of dispensary marketing is local SEO and online cannabis listings. For instance, Google My Business helps dispensary owners to control the information that will pop up when people perform cannabis related searches. Obviously, ranking prominently in these search returns is important, and having high quality photographs of your store location and staff is a great way to boost your presence. Likewise, showing off your best selling and most popular products on Leafly and other cannabis websites with premium photography will make it more likely that people click on your entry rather than your competitor's.
These same photographs will look great on your website, in your digital and print advertisements, and in all of your marketing materials. Because cannabis businesses aren't able to take advantage of many of the traditional advertising channels, such as radio and TV spots, it's necessary to get creative in your marketing approaches. Photography, because of it's versatility, can be used in many creative ways, including newsletters, mailers, catalogs, investor decks, banners, posters, postcards, fliers, and more. Of course, social media will be one of the primary avenues for you to utilize dispensary photographs, and the better those photos look, the bigger an impact they will have on Instagram, Facebook, and more.
Ribbon cutting at Oregrown Dispensary in Portland, Oregon.
Smelling the cannabis flower
Rep. Blumenaur speaking to Leah Maurer of The Weed Blog
Ribbon cutting at Oregrown Dispensary in Portland, Oregon.
HOW TO GET MAXIMUM VALUE FROM YOUR DISPENSARY PHOTOGRAPHY
Most dispensaries are not flush with cash to spend on expensive marketing campaigns. This means that every marketing dollar counts, and before you invest in content for your campaigns, you want to know that it's going to work. Do your homework, make sure you are partnering with credible marketing companies that have a proven track record of delivering on what they promise, and formulate an overall strategy of how you are going to brand and market your dispensary. Without that level of preparation, you could have the best photography in the world, but it's unlikely to move the needle for you because you're not effectively utilizing your marketing content to connect with your intended audience.
When you start working with a photographer, focus your initial efforts on photography assets that will be impactful in multiple different ways. For instance, some high quality, attention getting photos of your store, both exterior and interior, are a must have for your website, cannabis listing services and guides, and social media. When an investor or local journalist calls asking to see photos of your location, these will be the pictures you use.
A lot of dispensaries host a variety of events on their premises to attract people from their community to visit their shop. Having a professional photographer on hand is a great way to get a high number of assets that will be useful in future marketing campaigns. These event photos will look great on your website, on your social media recaps, and in your email newsletter. Once again, it's all about getting maximum return on your investment.
WHY HIRE THE HOOD COLLECTIVE FOR YOUR CANNABIS DISPENSARY PHOTOGRAPHY?
The Hood Collective prioritizes the success of our clients in everything we do. Our dispensary photography team is made up of experienced professionals who are talented, knowledgeable, and reliable. We work with our clients closely throughout the process to ensure you receive sharp, high-resolution images that capture your brand with your desired style. Whether you need exterior and interior photos of your location, quality head shots or team photos, eye-catching product shots, or lifestyle shots for your social media, we will do everything we can to exceed your expectations.
The types of cannabis photography we specialize in:
Cannabis Product Photography
Cannabis Event Photography
Cannabis Macro Photography
Cannabis Trichome Photography
Our friendly, talented dispensary photographers are passionate about the cannabis industry and making sure our customers find success in it.