HOW CAN YOUR CANNABIS DISPENSARY BENEFIT FROM PROFESSIONAL PHOTOGRAPHY?

The primary motivation of any successful dispensary marketing strategy is to get people in the door. This means a focus on very targeted marketing that directly impacts potential customers in  your immediate geographic area. One of the best ways to get the attention of your intended audience is with high quality photography that showcases your cannabis products. The great thing about investing in professional dispensary photography is that you are creating assets that will be useful in multiple different ways across a variety of platforms.

One of the most essential aspects of dispensary marketing is local SEO and online cannabis listings. For instance, Google My Business helps dispensary owners to control the information that will pop up when people perform cannabis related searches. Obviously, ranking prominently in these search returns is important, and having high quality photographs of your store location and staff is a great way to boost your presence. Likewise, showing off your best selling and most popular products on Leafly and other cannabis websites with premium photography will make it more likely that people click on your entry rather than your competitor's.

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These same photographs will look great on your website, in your digital and print advertisements, and in all of your marketing materials. Because cannabis businesses aren't able to take advantage of many of the traditional advertising channels, such as radio and TV spots, it's necessary to get creative in your marketing approaches. Photography, because of it's versatility, can be used in many creative ways, including newsletters, mailers, catalogs, investor decks, banners, posters, postcards, fliers, and more. Of course, social media will be one of the primary avenues for you to utilize dispensary photographs, and the better those photos look, the bigger an impact they will have on Instagram, Facebook, and more.