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With such a tough environment for cannabis businesses trying to establish themselves in the legal market, with stiff competition, heavy regulation, steep taxes, and traditional advertising channels off limits, it can be tough to connect with potential customers and create excitement around your brand. A professional cannabis promo video is one of the best ways to grab the attention of your audience and convey the high level of quality and care they can expect from your products and services. Whether it's featured prominently on your website's landing page, displayed at your trade show booths, or shared via social media, a high definition video that captures your brand aesthetic and values in a compelling way will get immediate results.

The Hood Collective is a full service video production company that offers scalable video solutions for cannabis companies and brands nationwide. Our production team works with you to fully understand your objectives before venturing to produce high definition promos that not only represent your brand well, but directly aid in growing your customer base. With affordable prices and responsive customer service, our never fail to be pleasantly surprised by the quality of our finished products.


It goes without saying that any kind of event has a limited time span. When promoting an event, there will be a several month period of promotion, as you try and attract as many attendees as possible. After the event, you may make a few thank you announcements or round up posts, but once the doors close, that's basically it as far as leveraging that event. Unless you have professional videography that will ensure you event lives on. Video content of your cannabis event is perfect for sharing on your website and social media, and in future marketing materials. With professionally shot and recorded high-definition video, people all over the world can experience your event as if they were there thanks to the crisp audio and visuals.


Professional video is especially useful for recording keynote speakers and seminars. In fact, by recording all of your speakers, you'll be able to further monetize your content indefinitely, by charging a subscription fee or one time charge to access all of the videos. Try asking for money if those videos are recorded on an iPhone (spoiler alert: you can't!). The fact is that the best way to extend the life of your event and maximize your investment is with professionally audio and video recordings. This kind of valuable content will allow you to expand your audience, bolster your brand image, and grow the reputation and reach of your event.

But the value of event videography isn't restricted just to organizers. Professional video also makes a lot of sense for sponsors and speakers, especially from well-respected cannabis conferences, seminars, conventions, or trade shows. By documenting your involvement, you're able to more effectively leverage your association with the event. You might even want to partner with the event organizers to share professional video and photography content and defray the costs involved. On the other hand, it would be a mistake to just assume that they event will let you use their video content for your own purposes. They may not have hired a professional, or if they did, they may require all content to include their watermark or be hosted on their site and social media. This is why a lot of speakers and sponsors bring their own videographer.

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When you set out to make an amazing promo video for your website, there are a lot of steps that go into it. First of all, before you even get started, you'll want to spend more time on your preparation than you do on producing the actual video. This is because video represents a significant investment, involves a long process, and a lot can go wrong along the way. The first thing we ask all of our prospective clients is how you going to get an audience for your video. Video works best on your website when you already have regular visitors. One video will not magically make your website popular, no matter how great it is. Make sure your video will fit in seamlessly with your already existing content and marketing strategy.

Next, you need to plan out your video production very carefully. Who and what is going to be on camera, what exactly is going to be said, and what kinds of props, digital assets, and special effects are required for the finished piece. Remember, you control every aspect of what will be seen or heard in your promo, and so you should carefully plan out every shot. Many people, after they have hired a video production team, leave it up to their content creators to handle these key decisions. But while we may be seasoned professionals, and know how to produce compelling videos, we are not experts in your brand. No one knows your company like you do, so the more consideration you give the content of your promo, the more closely it will adhere to your vision.


The best video collaborations are just that. We recommend partnering closely with your video production team. At The Hood Collective, we will handle the logistics of planning the shoot and ensuring we get the visuals that we need, but we rely on our clients to provide the information and perspective on their products and place in the industry to truly capture what makes them special.


The other primary consideration is the type of video that you want. To get an answer to this question, figure out who your target audience is, what is the video trying to accomplish, and where will it be displayed. Most promo videos will involve some combination of interview or voice over, combined with footage of your product, facility, and/or team, and motion graphics, animation, photos, and titles. We'll take all these elements and edit them together into an attention-getting promo video that your customers will love.

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At The Hood Collective, our team of videographers, editors, animators, and drone pilots have a proven track record of delivering for cannabis companies around the country. Our creative talent and passion for the cannabis industry make us the perfect partner for video production needs. Check out our YouTube channel for more examples of the quality and scope of our work in the industry. Once you hire us, you can trust we will walk you through the entire production process, from script development, storyboarding, and location scouting to the final editing, color correction, and delivery.

The types of cannabis video promos we have experience creating include:

  • Cannabis Promo Videos

  • Cannabis Talking Heads

  • Cannabis Landing Page Videos

  • Cannabis About Us Videos

  • Cannabis Tutorial Videos

  • Cannabis Q&A Videos

  • Cannabis Educational Videos

  • Cannabis Testimonials

  • Cannabis Drone Videos

  • Cannabis Farm Videos

  • Cannabis Product Review Videos


The bottom line is that our camera people, audio people, drone pilots, and editors have the expertise, gear, and track record of success to produce the type of high quality video that will grow your business.

Contact us today to schedule a free consultation.

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