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Hemp has the potential to become a transformative agriculture product, not just nationally but around the world. Hemp businesses and scientists are coming up with amazing uses for the plant. Hemp might be the next plastic replacement in packaging and manufacturing, it can decrease our dependence on oil, and be a huge economic driver agriculture and textiles in the United States — just to name a few. And corporations agree. With the passage of the Hemp Farm bill in 2018, it became legal for farmers to grow hemp (the non-psychoactive form of the cannabis plant) and transport it across state lines, or even internationally.

If you work at or run a hemp or CBD business, then you know that it is a very competitive industry (numerous hemp oil and CBD brands are popping up every day. And one of the most significant reasons that hemp businesses are suffering is because they lack the marketing services they need to reach a wide audience, and not enough people know about them. For some business owners, it's a failure to prioritize marketing as part of the business plan. Others know they need marketing, but have trouble finding a hemp marketing agency they can trust.

The Hood Collective is a full-service digital marketing agency that specializes exclusively in serving the hemp, CBD, and cannabis industries. Our team of marketing experts has the knowledge and experience to help your business reach more customers and strengthen its brand. With premium graphic design, photography, video, and drone, all at an affordable price point, we'll provide you with the market reach you're looking for.

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Hemp is different from other industries for a number of reasons. This starts with the lack of education when it comes to hemp. Consumers often have a negative idea of what hemp is, if they know anything about it at all. This means that educating your customers is important, especially if you are a consumer facing brand. Including as much verifiable scientific research and data is extremely helpful. Customer testimonials from people who have used and enjoyed your products will also have an out-sized impact, especially among consumers who have never tried hemp or CBD before. This is true whether you are producing hemp clothing, hemp consumables, CBD supplements and wellness products, or any other hemp-based items.

​Hemp marketing is also different because it's a new industry. Imagine you've been hired to market the first-ever line of cars. What would your marketing strategy look like? It would be pretty hard to know, right? Because you'd have no existing data about the industry or what does and doesn't work for car buyers. You might not even know who's most likely to buy a car in the first place. You'd have to develop a strategy from scratch. This is the case with hemp in 2022. There aren't any existing trends to help guide you, so you get to create the structure and set trends that other brands will follow (and emulate). Of course, this is also what makes the hemp and CBD industry so exciting.

The final difference between hemp marketing and other industries is the amount of competition. CBD is one of the fastest growing products in the United States, so there is an influx of new CBD products hitting the market every day. And in states where recreational cannabis is legal, there may be way more production than the limited state market to handle. This drives a lot of unsuccessful cannabis growers into hemp, increasing the competition and creating a great deal of volatility from season to season. With so much competition for attention, you have to really stand out to succeed!

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Hemp and CBD are in a tricky place. Whereas cannabis is completely closed off to most digital and traditional advertising, hemp and CBD products have a lot more options. But you don't have free reign either, so you really have to walk a tightrope, especially if you are selling CBD for wellness or medical purposes. In this environment, the best thing you can do for your business is to create a strong, identifiable brand that resonates with your target audience.

A strong brand starts with a clear identity. You have to know what your value proposition is, and what sets your products apart from your competition. The elements of a strong brand include a clean, modern logo, and a unique color and font palette that conveys the right tone. Many businesses overlook the style guide and branding process, but investing a bit of time and money up front will make your marketing much more effective out of the gate and help you avoid costly mistakes. Of course, a well designed website is also essential, especially if you are planning to engage in e-commerce and online ordering.


Another popular marketing channel for hemp and CBD is social media. Leveraging social platforms like Instagram, Facebook, and Twitter, allows you to interact with current customers and reach new ones. But if you want to find success on social, your content better be outstanding, or it will get ignored in the constant stream of posts, never to be seen again. Print Advertising is another important tool, but make sure you know what you're doing, or partner with someone who does, because it's easy to waste money. The trouble with print advertising is that you aren't able to measure results the same way you can with digital ads.

Also, hemp and CBD, because they are national in scope, can benefit greatly from a well-conceived cannabis SEO campaign. With SEO (search engine optimization), you can create a campaign that drives potential customers right to your website. But what exactly does that mean? We'll explain! SEO is a strategy for making sure that your website shows up when people search for topics related to what you offer. For example, if you own a hemp clothing company, you might use SEO to make sure your website comes up when people search for “hemp clothing” or “hemp shirts.” It sounds pretty simple, but it's actually quite difficult if you don't have the expertise. And there are plenty of "SEO" businesses out there that claim they are experts, but all they do is talk about your metadata. The truth is that SEO is difficult and requires a significant investment, but the potential rewards make it well worth it.


As a professional marketing agency specializing in the hemp and cannabis industries, The Hood Collective has helped numerous companies just like yours gain visibility, credibility, and customers. We know what it takes to engage potential consumers on social media, in the press, and in person at trade shows. With cutting edge digital marketing techniques and outstanding content that will have your competitors drooling, you can be sure that we'll help you get your name out, so you can concentrate on what really matters to you, creating top-notch hemp and CBD products.

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