CANNABIS MARKETING COLLATERAL
The best way to ensure your brand stands out in the marketplace is with professional graphic design. Everything that bears your name, from your website to your packaging to your business card needs to match the style and tone that your cannabis company wants to project. But this is especially true of any and all print materials you create as part of your marketing strategy. With many traditional forms of advertising off-limits to cannabis businesses, a key aspect of a successful marketing approach will involve printed materials, from banners and billboards, to lighters, t-shirts, and postcards. No matter the form, they have one thing in common: graphic design.
The Hood Collective focuses exclusively on the cannabis industry. This means we understand all the subtle aspects of the industry when it comes to professional, engaging design. We avoid the cannabis cliches and stereotypes, and concentrate on creating cutting edge branding that is stylish, elegant, and original. The goal is to make sure your potential customers remember your brand for all the right reasons.
WHY CANNABIS GRAPHIC DESIGN IS ESSENTIAL IN A SUCCESSFUL MARKETING CAMPAIGN
Many non-marketers are unfamiliar with the term marketing collateral. It simply means any physical material or product that is used to promote your cannabis company. This includes everything from printed flyers, brochures, postcards, and posters to free swag such as t-shirts, hats, key chains, lighters, and cozies. It should not be confused with merchandise, which is branded products meant to be sold, but that are not the major part of your business. Of course, there could be some overlap here, as a business might use t-shirts as free giveaways at a marketing conference, but also sell them in their dispensary.
Every piece of cannabis collateral has to be designed by someone, even if all you want to do is slap your logo on something, such as a bottle opener. The printer or manufacturer will have specific requirements for the digital file that is used as the template from which they create the finished product. Even if all you have to do is send them your logo file, the company making the product will have a designer that takes the logo and creates the necessary files.
But why would you leave something so important to someone who doesn't care about your brand. The logo that looks great on your website might be skewed or weirdly creased on a hat or a shot glass or whatever it you are wanting to use as collateral. This is why you need to partner with a professional graphic designer to create all of your marketing material. They will ensure that everything you produce represents your brand in a stylish and effective manner, so that people learn to associate your company with the values you want to convey. That's point of marketing after all. You don't just people to remember your company, but to associate your brand and products with a positive feeling.
WHAT TYPES OF MARKETING COLLATERAL WILL BENEFIT YOUR CANNABIS BUSINESS
Deciding what type of marketing collateral is right for your business depends on a number of factors. Before committing to any particular products or materials, ask yourself a number of questions first. Who do you want to reach with your collateral? What benefit will it provide them? How does it fit into your overall marketing strategy? What kind of brand image will this material project? Does it match your companies theme or style?
Once you know who you want to reach and what message you want to convey, it's time to decide what kind of collateral will be most effective for your cannabis business. Although the options are nearly limitless, there are a number of types of collateral that business rely on the most frequently. They include the following:
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Posters
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Brochures
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Fliers
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Pamphlets
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Catalogs
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Postcards
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Business Cards
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Banners
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Point-Of-Sale Displays
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T-shirts
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Hoodies
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Hats
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Bandanas
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Bags
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Lighters
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Beer Cozies
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Cannabis Grinder
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Key Chains
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Pens
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Notepads and Journals
It's important to remember, if your marketing collateral looks cheap or unprofessional, this will directly reflect on your brand. People will associate you with the cheap lighter that didn't work or crappy looking hat, and it's not uncommon for poorly designed marketing collateral to do more harm than good. That's why it's essential that you work with a professional graphic designer, or better yet, an experienced marketing agency that specializes in the cannabis industry.
WHY HIRE THE HOOD COLLECTIVE TO DESIGN YOUR CANNABIS MARKETING COLLATERAL
At The Hood Collective, we have one goal: help our clients succeed. When it comes to cannabis graphic design, we are leading the industry with some of the most elegant, stylish, and attention-grabbing work that is tailored specifically for each brand that we work with. Every single thing that has your name or your logo is a representative of your company. We understand this, and we strive to make every design the best it can possibly be at an affordable price.
