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CBD is one of the fastest growing product sectors in the United States today. Naturally, CBD businesses want to get their products in front of as many consumers as possible. This can be a huge challenge, as most CBD companies are not publicly traded and must operate on small budgets with limited resources (not to mention the higher tax burden). This is where CBD marketing agencies can help provide the extra push needed to take your hemp or CBD business national.

The Hood Collective is a full-service digital marketing agency that focuses exclusively on the cannabis, hemp, and CBD industries. We have the expertise to help you improve your brand's graphic design, photography, and video assets. If you're looking for professional and engaging marketing and social media content that will stand out from your competition, Our team can deliver.

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CBD marketing has become an indispensable tool for businesses that want to make a dent in the rapidly growing CBD industry. Unlike high-THC cannabis, CBD can be sold across state lines, and in many cases, can be advertised via social media and other more traditional channels. From major multinational companies to neighborhood boutiques, CBD marketing is being used to create valuable brands that resonate with consumers. With the use of reliable marketing strategies,  businesses are able to capture a significant portion of the market and improve their sales volume.

CBD marketing isn't a new concept. Though it has gained popularity in recent years, CBD brands have been around for decades. However, the market for CBD products has exploded over the past few years thanks to increased demand and an influx of new suppliers. This growth means more competition among CBD companies to get their product out to consumers. The good news? CBD marketing is easier than you think.

Of course, the best way to ensure your CBD marketing campaign is a success is to partner with a professional CBD marketing agency. A professional agency will have a deep understanding of the landscape and can help you navigate the often rocky terrain, whether it's legal compliance, a negative public stigma, or a lack of CBD education among consumers. The right agency will also be able to bring their experience and expertise to your CBD business and help you out-market and out-position your top competitors.

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The first thing every CBD business needs to consider is its branding. Your brand will define your company and set it apart from your competition. When people think of what you offer, they should immediately have an image in their minds of who you are as a company, what you stand for, and why they should choose you over other brands.

Search engine optimization (SEO) is a critical component of any successful digital marketing campaign. It may seem like just another buzzword but SEO can make all the difference when it comes to getting noticed on Google or Bing — especially if there are similar companies competing with yours online! A lot of CBD businesses start as THC operations, targeting a single state. But if you want to take your CBD products national (and why wouldn't you), you have to compete for the most lucrative keywords, against already established businesses that have a national profile. This is why SEO is so essential. 

Social media marketing is a must in this day and age. You can use social media platforms like Instagram, Facebook, and Twitter not only to post daily content about your business but also to interact with your customers and reach out for new ones. But you better make sure your content stands out, or it will get lost in the endless stream of posts, never to be heard from again. And while Print Advertising can be daunting for small and medium-sized businesses, but if you really want to take your advertising game to the next level then there’s no better way than to advertise through print media. Print advertising gives you the opportunity to showcase your product in a new way, while still being able to target specific audiences that you know will be interested in what you have to offer.

Influencer Marketing is a new way to appeal to CBD customers. It gives companies the ability to connect with people who they may not have previously been able to reach out and engage with otherwise, which can be very beneficial for small businesses looking for their niche audience online. Other options include trade show marketing, email marketing, native advertising, and programmatic advertising. But before you start spending any money, make sure you take the time to develop a comprehensive marketing strategy, rather than just experiment on this or that. This is why partnering with a professional CBD marketing agency is recommended for the best results.

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The Hood Collective was founded on one ideal: helping cannabis businesses grow. We do this by supporting our clients in making the best possible marketing content, whether it's graphic design, photography, video, or drone. We also place a high priority on customer service, and will diligently assist you through every step of the design process, from concept creation to delivery, allowing you to focus on what's most important to you: your business success.

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