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No matter what type of business you have, at some point you're going to need headshots. Whether you are a cannabis thought leader who's regularly giving talks at industry events, or a cannabis farm that wants to highlight your team on the company website, headshots are one of the most common reasons for hiring a professional photographer. Quality bio pics and headshots will reflect positively on your brand, open new opportunities for both individuals and companies as a whole, and attract more interest to your business. Professional headshot photography represents a rather modest investment considering the huge return you'll get, as these photos will be used for years to come.

Because The Hood Collective is focused exclusively on the cannabis industry, our photographers have a unique understanding of what businesses need to succeed. That includes producing top notch head shots and bio pics that will showcase your professional attributes while also highlighting your connection to the plant. We're able to come to your location, no matter where you are, to shoot corporate style headshots in your offices, or more natural style bio pics on your farm, in your lab, or wherever you want. We also have a portable backdrop and lighting equipment so we can produce professional headshots with whatever color background you want, and the finished photos will look like they were produced in a fully equipped photography studio.



It seems like a simple thing, but having professional headshots can make a huge difference in the business world. This is especially true in a brand new industry such as cannabis. You want to project your company as serious and reliable, and amateur team photos that look like they were shot on a cell phone do the opposite. One of the first things someone will do when they are trying to learn about your company or organization is to look at your website or social media accounts. If your staff photos seem amateur, then that will influence how they view your business. If your team photos look professional, are an extension of your brand presence, and make your staff look friendly and capable, then that will directly influence their likelihood of doing business with you or investing in your company.


Looked at in that light, professional headshot photography is a smart investment that will immediately begin to pay off. Furthermore, these photos can be used for a lot more than just your website and social media profiles. Whenever you do a speaking engagement or are leading a panel at a cannabis trade show, you'll be asked to provide a bio pic. Having a set of professional photos that you are proud of will help you get booked as a speaker more often, and will allow you to better represent your company at events and trade shows. When your company gets profiled in a cannabis trade magazine, they will often ask for you to provide photos to accompany the piece.  The bottom line is that professional headshots are a simple investment that will continue to pay off for years to come.

Working with a professional headshot photographer will also ensure that your bio pics and team photos represent your brand in the desired way. A professional has the ability to shoot in many styles, and adapt to your needs, whether you are looking for pictures that are formal, casual, or whimsical.


Before you hire a professional photographer, you'll obviously want to see examples of their work. Make sure that they have a portfolio and style that matches your desired aesthetic. Some photographers might be better at formal team photos shot in a studio, while others are better at capturing candid poses at your location. Of course, one of the advantages of working with a marketing agency is they will have more than one photographer to choose from, so it's more likely they will have a photographer that matches your needs.

Another thing you'll need to consider when getting team photos done is how they are going to be used. If you want shots of your entire staff, say for your website or company catalog, then you'll need something more formal, with a consistent background and lighting. Versatility is also preferable. Especially for your company leaders, you'll want multiple photos to choose from, some more formal and others more casual. You'll want a simple square headshot that's suitable for thumbnails and as a bio pic for speaking engagements, and one or two glamour shots that convey what type of CEO or executive they are. Of course, this may be beyond the scope of a single shoot, but this is definitely a topic you'll want to discuss with your photographer before the shoot day.

Another good tip is to look at other websites and do a Google image search for headshots. Find the style of photos that most appeal to you and show them to your photographer. This will make it much more likely that you'll get the results you are looking for. At the same time, you'll probably want some team photos of your entire staff together, perhaps even department by department for larger cannabis companies. Make sure this is something your photographer is comfortable with as well.

Finally, the best photographs, even formal headshots, are the ones that capture the personality of the subject. That's why working with a professional photo team who has experience with the cannabis industry will yield the best results.


The Hood Collective features a team of experienced photographers that understands how to produce attractive headshots and team photos for your cannabis business. Whether you want formal pictures for your website or semi-casual poses for your speaking engagement and media needs, The Hood Collective knows how to get the results you want. Our professional photographers have the expertise, equipment, and track record of success to make the entire photography process convenient and fast, at a price point you can afford.

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