The Hood Collective attended Interchange Oregon this Wednesday and Thursday, capturing event photography of both days (plus the afterparty) on behalf of Oregon Retailers of Cannabis, one of the organizers of the industry event. The event can best be summarized as speed dating for the cannabis industry, with a focus on 1 on 1 sessions between dispensaries and farms, processors, and various service providers.
The setting is intended to make it easier pitch product offering and complete deals, which can be hard to do at traditional trade shows. It also happened to be the first significant industry event that The Hood Collective has attended in more than two years, and I can't emphasize enough how amazing it was to catch up with old friends and meet new ones.
Cannabis Trade Show Event Photography
ORCA, one of the main sponsors and organizers of Interchange Oregon, contacted us about doing event photography over the two days. While normally we get hired by the event itself, we recommend to sponsors and keynote speakers that if you're hoping for quality photos from an event, you probably should hire or bring your own photographer. If you rely on the event itself to supply photos you may be out of luck.
This is because many events don't bother with hiring a photographer, while those that do will often do a poor job of distributing photos. We've known of plenty of large events that will capture thousands of photos that end up just sitting on a hard drive someplace and never see the light of day.
That's why you need to bring your own photographer, so that you can leverage your sponsorship or other involvement for social media and future marketing endeavors.
The Importance Of Events For The Cannabis Industry
You don't realize how important something is to you until after it's gone (did Joni Mitchell say that?). The cannabis industry has learned this the hard way over the past two years, with events coming to a screeching halt in early 2020. Cannabis businesses have been forced to adapt, finding news ways to network, market their products and services, and leverage their thought leadership.
But I have to say, it's nice to have events in our lives again.
Event Photography And Event Videography From The Hood Collective
The Hood Collective has a team of professional photographers that specialize in the cannabis industry. This means not only do we understand the plant, but we know what's important to document at a cannabis event. It makes it so much easier when you don't have to educate your photographer or videographer on who is who, and what moments are most necessary to document. That's why our photography will be more much more impactful with your intended audience.