As a cannabis business owner, you know the importance of having an online presence. Your website is often the first thing potential customers see when they search for your company, so it’s important to ensure it looks good, is easy to navigate, and reflects your brand in the best possible light.
But how do you make sure your website stands out from the competition? To help you create a stunning website that is sure to wow your customers, we’ve put together this guide to cannabis web design. In this article, we’ll cover 10 essential tips for creating a website that will make your cannabis business shine!
Why Web Design Is Especially Important For Cannabis Businesses
Web design is especially important for cannabis businesses because it is one of the primary ways that these businesses can reach and engage with their customers. A well-designed website can help a cannabis business establish its brand and credibility, showcase its products and services, and provide customers with important information about the business.
Additionally, a website is often the first point of contact for customers, so a website that is easy to navigate and provides a positive user experience can help build trust and loyalty. Additionally, as cannabis business operate in highly regulated environment and legal changes may vary state to state, it is important to have a website that is compliant with laws and regulations and communicate that to visitors clearly. You will have more limited options in terms of marketing compared to other businesses, so when you do generate interest in your business in the form of a web visit, it’s essential that you convert that visitor into a paid customer.
With all these benefits, it’s clear that having a well-designed website is job one for cannabis businesses. But how do you make sure your website stands out from the competition?
Establish Your Branding Before You Start Your Website
Before you start building your website, it’s important to establish your branding. Your branding should be consistent across all your online platforms, from your website to your social media pages. Make sure you have a clear idea of what your brand stands for and how you want to present it to your customers.
Think about the colors, fonts, and images you want to use to represent your brand and stick to them throughout your website. You should also consider the tone and messaging you want to use. Make sure your messaging is consistent and reflects your brand’s values and mission.
Having a strong brand identity will make your website more memorable and easier to recognize, and it will help establish trust with your customers. It makes you stand out among your competitors and helps you differentiate your business from others in your industry.
Moreover, when you have a well-defined brand identity, it makes it easier to produce consistent and cohesive marketing materials, from social media posts and emails, to ad campaigns. This consistency helps to create a more professional and credible image, which can lead to increased customer loyalty and better business results overall.
Design Elements - Understanding The Basics Of Effective Web Design
Once you’ve established your branding, it’s time to start thinking about the design elements of your website. The key elements of effective web design include layout, typography, color, images, and animation.
Layout is the arrangement of elements on your website. A good layout should be visually appealing and easy to navigate. It should also be responsive, meaning it should look good on any device, from desktop to mobile.
Typography is the style and design of the text on your website. Make sure to choose fonts that are legible and easy to read. You should also consider the size, color, and spacing of your text.
Color is a powerful tool for creating a consistent visual experience on your website. Choose colors that reflect your brand and create a cohesive look and feel.
Images are essential for creating an engaging website. Make sure to choose high-quality images that are relevant to your brand and website.
Animation is a great way to add visual interest to your website. Animations can help guide your visitors through your website and draw attention to important elements.
Mobile-Friendly Design - How To Make Sure Your Website Looks Great On Any Device
With more and more people accessing the internet from their phones and tablets, it’s essential to make sure your website is mobile-friendly. Mobile-friendly design means that your website will look good and be easy to navigate on any device.
When designing for mobile, it’s important to think about the size and resolution of the devices you’re targeting. Make sure to use responsive design, which means your website will resize and rearrange content to fit different devices and screen sizes.
Also consider how users interact with websites on mobile devices. Make sure your buttons and links are large enough to be tapped easily, and that your text is legible on small screens.
We recommend Wix over Wordpress for this very reason. The Wix platform makes it extremely easy to ensure that your website is mobile friendly at all times, long after your designer has handed over the reins to you. Those of you familiar with Wordpress might know that over time, these websites tend to become something of a Frankenstein, where all of the parts no longer match, and no longer needed plugins bog down your load speed (See below).
Keep Your Visitors Happy With A Fast And Responsive Website
User experience is important for any website, but it’s especially important for cannabis websites. If your website is slow or unresponsive, visitors will quickly become frustrated and are likely to leave without taking any desired actions, such as making a purchase or signing up for a newsletter. In short, a fast and responsive website is essential for keeping your visitors happy.
So what can you do to make sure your cannabis website is running at top speed? Here are six things you can do to ensure your website is operating at top speed:
Use a reliable web hosting service.
Optimize your website's code and structure.
Minimize the size of your website's files.
Use a content delivery network (CDN).
Optimize your website's images.
Regularly test your website's speed.
Create An Intuitive And User-Friendly Website Design
Speed is not the only thing you need to worry about. When designing your website, it’s important to think about the user experience. Your website should be intuitive and easy to navigate. Make sure the navigation menu is clearly visible and easy to use.
Think about what your users are looking for when they visit your website. What information are they most likely in search of? Make sure that information is prominently featured, either on the homepage or in the menu or footer, and easily accessible. If people become frustrated, they are likely to leave your site and look elsewhere.
One of the biggest mistakes I see cannabis business owners make is to focus exclusively on the message they want their audience to receive, rather than giving them what they are looking for. Give the people what they want! Start with this as your primary objective and then figure out how to at the same time highlight your products and services. By building trust and showing your potential customers how you can provide value to them, you'll have a much easier time forming a long-term relationship with them.
Finally, make sure your website is secure. Use secure protocols and encrypted data to ensure your visitors’ data is safe.
Express Your Brand’s Personality Through Your Design And Messaging
Your website should be a reflection of your brand’s personality. Make sure your design and messaging reflects your brand’s values and mission. Before you start considering which web designer to hire, think about what your company stands for and how that is reflected in your brand.
When choosing design elements, think about how they reflect your brand. It's important to choose colors and fonts that are consistent with your branding, and use images and animations that are in line with your message, as mentioned above, but branding is about more than just what your website and packaging are going to look like. It's about identifying your company's value proposition and doing everything possible to communicate that value proposition clearly and consistently to your audience.
That way, your messaging will also reflect your brand. Make sure your copy is clear, concise, and consistent with your brand’s voice. And if you haven't figured out what that voice is before hiring a professional web designer, then your finished website will reflect that as well.
Utilize High-Quality Images
High-quality images are essential for creating an engaging website. Make sure to use high-resolution images that are relevant to your brand and website.
When selecting images, think about how they reflect your brand and message. You should also consider the size and format of your images, as large images can slow down your website.
Finally, make sure you have the right to use any images you post on your website. For example, you should get permission to use any images you find online. Your best bet is to work with a professional cannabis photographer, or rely on stock images (We recommend a combination of both).
Leverage Video and Animation
Video and animation are great tools for creating an engaging website. Video is a great way to showcase your products and services, and animation can help guide visitors through your website and draw attention to important elements.
When using video and animation, make sure to keep it relevant to your brand and website. Choose videos and animations that are in line with your message and brand values.
Keep in mind that videos and animations can take up a lot of bandwidth and slow down your website, so be judicious when using them.
Incorporate Customer Testimonials
Testimonials are a great way to build trust and credibility with your visitors. Ask your customers to write reviews about their experiences with your business, and then showcase them on your website.
Of it's no secret that customer testimonials can be extremely helpful in convincing potential customers to convert. When someone is on the fence about buying your product or using your service, a testimonial from a happy customer can be just the thing that pushes them over the edge. But did you know that testimonials can also help with your website's Search Engine Optimization (SEO)? That's right - by including testimonials on your website, you can help improve your website's ranking in search results.
There are a few reasons why customer testimonials can help with SEO. They help to improve the quality of your website's content. Search engines like websites that offer high-quality, informative content, and customer testimonials can help to provide that. This is even more effective when you use video testimonials rather than just written testimonials.
Use Content To Drive Conversions And Engagement
Content is a great way to engage your visitors and drive conversions. Content can come in many forms, from blog posts to whitepapers to e-books. Make sure the content you post is relevant to your brand and website. Content should be well-written and informative, and should be optimized for SEO.
Blogs and other types of content can be leveraged to help improve a website in several ways:
Search engine optimization (SEO): Regularly publishing high-quality, keyword-rich content on a blog can help improve a website's search engine rankings, which can lead to more traffic and visibility.
Branding and authority: By providing valuable, informative content, a website can establish itself as a reputable source of information in its industry, which can help build trust and credibility with visitors.
Engagement and conversion: By providing relevant and interesting content, a website can encourage visitors to engage with the site, which can lead to increased conversion rates and sales.
Social media promotion: Blogs and other types of content can be shared on social media platforms, which can help drive traffic to a website and increase brand awareness.
Inbound links: High-quality content can naturally attract inbound links, which can help improve the website's search engine rankings and visibility.
Learn How SEO Can Maximize The Reach Of Your Website
SEO, or search engine optimization, is essential for maximizing the reach of your website. SEO involves optimizing your website for search engines so that it will appear higher in the search results.
When optimizing your website for SEO, make sure to include your primary and secondary keywords in the content, titles, and meta descriptions. You should also make sure your content is well-structured and easy to read.
Finally, make sure your website is fast and secure. Search engines prioritize websites with fast loading times and secure protocols.
Choose The Cannabis Web Design Team From The Hood Collective
Creating a stunning cannabis website can be a daunting task, but with these ten (actually we ended up writing eleven, but ten is nice round number!!!) essential tips, you’ll be well on your way to having a website that will make your cannabis business shine!
Start by establishing your branding, then move on to design elements, mobile-friendly design, user experience, and content. Don’t forget to leverage video and animation, incorporate testimonials, and use SEO to maximize your website’s reach.
If you’re looking for the best-in-industry web design tailored specifically for the cannabis industry, look no further than The Hood Collective. Our team of experienced designers and developers can help you create a stunning website that reflects your brand and drives conversions.
Contact us today to get started!