The cannabis industry is rapidly evolving, and with that comes a whole new set of marketing challenges. As the industry matures, it's becoming more and more important to work with a cannabis marketing agency that understands the unique landscape.
Cannabis businesses face a unique set of challenges compared to other businesses. For one, the legal landscape surrounding cannabis is still in flux, which can make it difficult to obtain the licenses and permits needed to operate. Additionally, because cannabis is still illegal at the federal level, businesses that deal in cannabis are often unable to get traditional banking services, which can make it nearly impossible to manage finances and expand operations. Finally, businesses that deal in cannabis must be extra careful to ensure that their product is safe and compliant with all relevant regulations, as any misstep could result in costly fines or even a shutdown.
Despite all of these challenges, many people are still finding ways to successfully run legal cannabis businesses. By staying up-to-date on the latest legal developments, being creative with financing, and taking extra care to ensure compliance, cannabis businesses can overcome the challenges. One of the best ways is by partnering with a cannabis-specific marketing agency.
With all that said, here are the top eight reasons you need a cannabis marketing agency on your team.
You Need A Team With Industry Experience
Marketing a cannabis company presents unique challenges that require specialized experience. For one, cannabis companies are not allowed to advertise on major platforms like Google, Facebook, and Instagram. This makes it difficult to reach a wide audience. Additionally, cannabis companies must be careful not to make any medical claims about their products, as this could get them into trouble with the FDA.
Additionally, because the cannabis industry is still relatively new, there is a lack of data and best practices when it comes to marketing a cannabis company. This means that marketers have to be creative and innovative in their approach in order to be successful.
General marketing companies are much more likely to make mistakes when it comes to branding and marketing a cannabis company when they are unfamiliar with the industry, and this particularly applies to running afoul of the many laws that are unique to cannabis.
You Need A Team That Knows The Cannabis Law
Today's cannabis industry is highly regulated, with a complex web of state and federal laws that vary from state to state. This can make it difficult for cannabis businesses to navigate the legal landscape and stay compliant with all the applicable laws and regulations. For example, in most cases, they are not able to advertise on traditional platforms like television, radio, and print. They also have to be careful about how they target their audiences, as they can only market to adults over the age of 21.
That's where a cannabis-focused marketing agency can help. A good cannabis marketing agency will have a deep understanding of the cannabis industry and all the laws and regulations that apply to it. This knowledge can help them create compliant marketing materials that reach the right audience and drive results for their clients.
You Need More Time To Focus On What You Do Best
Cannabis companies have a lot of moving parts, from cultivation and production to sales and marketing. And while you might be good at a few things, it's likely that you're not an expert at all of them. This is where a cannabis marketing agency comes in.
By hiring an agency to handle your marketing, you can free up your time to focus on other aspects of your business. This is especially beneficial if marketing is not your strong suit. With an agency, you can be sure that your marketing is in good hands and that it will be handled by professionals who know what they're doing.
So if you're looking for a reason to hire a cannabis marketing agency, the massive amount of time you're going to save should be near the top of the list. With an agency on your side, you can focus on what you do best and leave the marketing to the experts.
You Need A Specialized Marketing Team
A cannabis marketing agency will provide your business with a great deal of specialized expertise. They can help you create a brand that accurately reflects your company's values and connect you with the right audience. An agency will also have a deep understanding of the cannabis industry and can provide valuable insights into the ever-changing landscape.
Rather than having to hire multiple different vendors, a full-service marketing agency can handle all aspects of your business’s marketing, including branding, logo design, web design, product and premises photography, SEO, drone services, and more. As a result, the relationship between a full-service ad agency and its client is more like a strategic partnership than vendor/buyer transaction.
Cannabis marketing is still a relatively new field, but it is rapidly growing and evolving. If you're looking to get ahead of the competition, working with a cannabis marketing agency is a great way to do it.
You Need A Marketing Team That Can Help You Scale
One of the biggest challenges of a new cannabis company is growing too quickly. While it may seem like a good problem to have, rapid growth can actually be a major challenge for new companies. If a company grows too quickly, it can often lead to problems with quality control, customer service, and employee morale. Additionally, growing too quickly can put a strain on a company's finances, which can lead to financial problems down the road.
So how can new companies avoid this challenge? One of the best ways is to start partnering with experts who can take some of the workload off of your core team, such as marketing strategy and execution. As a cannabis marketing agency, we specialize in helping businesses grow their reach, develop their brand, and drive sales. We have a team of experienced professionals who know the ins and outs of the cannabis industry and can help you take your business to the next level.
You Need A Team That Has A Fresh Perspective
When a company has early success, they can be surprised when things turn suddenly. In order to stay competitive, it’s important to have a creative marketing team on your side. A good marketing team can give your cannabis brand a fresh perspective and more effective strategy. Here are some of the ways a creative marketing team can help your business.
First off, a cannabis marketing agency can advise you on how to develop a more targeted marketing strategy. They will help you generate new ideas for marketing campaigns and content. A good cannabis marketing company will think outside the box to reach new audiences. Rather than relying on the same old approaches, they will evaluate your current marketing efforts and make recommendations for improvement. Additionally, they will ensure that your brand stays up-to-date on the latest industry trends.
If you’re looking to take your cannabis brand to the next level, a creative marketing team can give you the edge you need to succeed.
You Like To Save Money
As a cannabis company, you may be wondering if working with a professional marketing agency is worth the investment. After all, doesn't marketing just add to your overhead costs?
The truth is a good marketing agency will help your cannabis company save money in the long run. How? By ensuring that your marketing efforts are focused and effective, a marketing agency can help you avoid wasted spend in your marketing budget. In addition, a marketing agency can help you make the most of your limited marketing budget by stretching your dollars further with creative solutions.
How can a professional marketing agency help you save money? By creating a comprehensive marketing plan, they can help you focus your spending on the most effective channels. They can also negotiate discounts with vendors and media outlets. Furthermore, a good agency will have a team of experienced professionals who can execute your marketing campaigns quickly and efficiently.
So if you're on the fence about whether or not to work with a professional marketing agency, keep in mind that it could actually help your cannabis company save money.
You Need A Team That Is Invested In Your Success
One of the most important things to look for in a cannabis marketing agency is a commitment to your success. The agency should be invested in your business and its success, and should be able to offer a full suite of services to support your marketing efforts. From research and planning to execution and measurement, a good cannabis marketing agency will be there to help you every step of the way.
If you're looking for a cannabis marketing agency that can help your business succeed, look for one that has a proven track record of success in the industry. A good agency will have a portfolio of clients that they have helped to grow and succeed. Remember that while an individual vendor or freelancer is most likely going from job to job as quickly as possible, a full-service marketing agency depends on building long-term relationships with its clients.
Well, we can't speak for anyone else, but that's certainly our approach at The Hood Collective
Partner With The Hood Collective For Your Cannabis Marketing Needs
As the cannabis industry continues to grow, it's more important than ever to have a comprehensive marketing strategy. A full service marketing agency can help you develop and execute a plan that will reach your target audience and help you achieve your business goals. The Hood Collective has experience in the cannabis industry and can help you develop a custom marketing plan. Our team of cannabis marketing experts specializes in branding, logo design, web design, photography, video production, social media, and more.
To learn more about our services, schedule a free consultation today.