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SEATTLE CANNABIS MARKETING

Seattle, a city renowned for its coffee, music, and tech industry, is now recognized as a hub for an exciting and flourishing cannabis market. Ever since Washington state legalized recreational cannabis in 2014, Seattle has been at the forefront, pioneering in terms of complex issues surrounding legal weed, including production, distribution, taxation, and importantly, marketing. As the market matures at a rapid pace, competition intensifies. To establish a foothold and thrive in this sector, cannabis growers and retailers must focus on creating a robust marketing strategy and brand presence. While product quality is a priority, effective marketing is a determining factor for business growth from the consumer's perspective. Therefore, professional cannabis marketing is not just beneficial; it's crucial.

At The Hood Collective, we have an exclusive focus on the cannabis industry, brought to life by our team of skilled designers, videographers, and photographers. Since our foundation in 2017, we've dedicated ourselves to assisting cannabis growers and retailers in the Seattle market with compelling and cost-effective digital and print content. Regardless of whether you're a cannabis farm, distributor, processor, event team, tester, edible maker, or dispensary, we can amplify your brand's voice and seize a substantial market share by emphasizing what sets your company apart. This includes Hemp and CBD companies as well. Situated in the heart of the Pacific Northwest, our location allows us to uniquely serve Seattle's cannabis businesses.


Contact us today to set up a free consultation and learn how The Hood Collective can support your marketing endeavors in the exciting Seattle cannabis market.
 

 

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WHEN DID SEATTLE LEGALIZE CANNABIS?

The road to full legalization of cannabis in Seattle, similar to the rest of Washington state, has been a progressive journey. As early as 1971, the state legislature decriminalized possession of 40 grams or less, making it a misdemeanor. Despite this, at the federal level, cannabis was still classified as a Schedule I drug. In a groundbreaking move less than a decade later, the Washington Court of Appeals recognized the medical necessity of cannabis for certain patients, paving the way for medical marijuana use within the state.

 

The 90s then witnessed the emergence of cannabis clubs, facilitating legal access to cannabis for medicinal purposes for patients in the state. While not strictly legal, these initiatives were largely unimpeded by law enforcement.

Fast forward to 2011, cannabis advocates launched Initiative 502, a proposed law aiming to fully legalize the recreational use of cannabis among adults aged 21 and over. The bill was crafted to regulate and tax the production and sale of cannabis while establishing new acceptable levels of blood THC while driving. The measure made it onto the ballot in 2012, where it won by a margin of 55.7% to 44.3%. Alongside Colorado, Washington became one of the first cities to legalize cannabis. In 2013, even before the law was implemented, the US Justice Department stated that it would not obstruct state efforts to legalize cannabis.

The dawn of a new era began on July 8, 2014, when the first legal sale of recreational cannabis took place in Seattle at Cannabis City, and the rest of Washington soon followed suit.

WHAT ARE THE CANNABIS ADVERTISING RULES IN SEATTLE?

Just like other states, Seattle, Washington, enforces stringent and specific guidelines concerning the marketing and advertising of cannabis, CBD, hemp, and related products. The responsibility of formulating and supervising these rules falls on the Washington State Liquor And Cannabis Board.

 

To get a better understanding of these regulations and how they're implemented, you can visit the Washington State website. However, keep in mind that these rules are frequently updated and revised, so staying current with any modifications is essential. For this reason, many cannabis companies employ full-time compliance officers to keep track of the prevailing regulations.

According to the WSLCB, businesses are strictly prohibited from incorporating any advertising or marketing language that:

   Is false or misleading
   Promotes excessive consumption
   Makes claims about the curative or therapeutic effects of cannabis
   Could be considered appealing to minors, including the use of animated characters, toys, or underage individuals.

In addition to these regulations, it is expressly forbidden to place advertising in any medium whatsoever within one thousand feet of a school, recreation center, child care facility, park, library, or arcade. Other restrictions include the use of coupons, free gifts, or targeting out-of-state customers, such as with billboards that would be visible across state lines.

Remember, this is merely a summary of the comprehensive rules that Seattle cannabis, hemp, and CBD companies must adhere to. Prior to initiating a marketing campaign, make sure you're familiar with these rules and have a plan to stay compliant.

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SEATTLE, WASHINGTON, CANNABIS INDUSTRY PHOTOGRAPHERS AND VIDEOGRAPHERS

Whether your cannabis business is located in the dynamic port city of Seattle or its surrounding suburbs, The Hood Collective is committed to providing topnotch photography and videography services designed to support the burgeoning cannabis industry. Known for its vibrant creative community, Seattle offers a distinct photography and videography environment that lends a unique perspective to the field. Our team of professional photographers and videographers is dedicated to creating exceptional promotional materials, enabling local and mid-size cannabis companies to effectively communicate with their audiences and elevate their business growth.

Understanding
the crucial role visually striking content plays in the cannabis realm, our team uses advanced photographic and lighting equipment to craft compelling visuals for your website, marketing materials, and social media platforms. We even have licensed drone operators on board to offer aerial photography and videography. Our photography packages are flexible to accommodate businesses of different sizes, enabling them to expand their services in tandem with their growth and achieve further success.

Our dedicated Seattle cannabis photography team provides a range of services, including:


•    Cannabis Flower Photography
•    Cannabis Event Photography
•    Cannabis Team Photography
•    Cannabis Farm Photography
•    Cannabis Greenhouse Photography
•    Cannabis Model Photography
•    Cannabis Drone Photography
•    Cannabis Hemp Photography
•    Cannabis CBD Photography
•    Cannabis Product Photography

 

At The Hood Collective, video production is one of our core services. We offer top-tier videography services tailored to the Seattle cannabis market. Our competent team is committed to showcasing your business and contributing to its prosperity. We provide comprehensive support throughout the filmmaking process, from concept to post-production. Our team works with cutting-edge production equipment, including industry-grade LED lights, high-definition cameras, and superior sound technology, ensuring remarkable results. We even have a team specializing in animation, ensuring your videos contain top-quality motion graphics and title designs. We prioritize collaboration with our clients to maximize the effectiveness of their video content and ensure significant returns on investment.

In addition to our superior video production services, we offer other unique services specifically designed for the Seattle market. Our team holds a deep understanding of Seattle's cannabis industry and can design video content that suits the specific needs of businesses in this area. We can create appealing product showcases, exclusive glimpses into your cultivation procedures, and much more. Using our comprehensive understanding of the Seattle cannabis market, we're prepared to support your business's rise with high-quality video content.


•    Cannabis Landing Page Videos
•    Cannabis Educational Videos
•    Cannabis Testimonials
•    Cannabis Event Videography
•    Cannabis Motion Graphics
•    Cannabis PSA Videos
•    Cannabis Aerial Videos
•    Cannabis Promotional Videos
•    Cannabis Instagram and TikTok Reels

LOS ANGELES CANNABIS GRAPHIC DESIGNERS

In the thriving cannabis industry of Seattle, the importance of professional graphic design cannot be understated. Your cannabis business, regardless of its scale, will benefit tremendously from high-quality design work. Amateurish designs, on the contrary, could dilute your brand image and hinder your growth potential. High-quality branding begins with superior graphic design, and that's precisely what our team at The Hood Collective specializes in.

Our skilled team of graphic designers and animators are proficient in creating a range of premium content tailored to your unique brand and the specific needs of the Seattle market. From defining your brand's visual language to designing packaging that stands out on dispensary shelves, we've got you covered. Moreover, our expertise is not limited to just print or digital media - we understand the evolving cannabis industry and the need for holistic brand experiences. Hence, our team can provide designs for multiple platforms, ensuring consistency and cohesiveness across all your marketing channels.

Our dedicated graphic design team for the Seattle market offers the following premium services:

Cannabis Branding And Style Guides: We'll help you establish a strong, visually cohesive brand identity that aligns with your company values and target audience.

Cannabis Logo Design: Our designers can craft a unique and memorable logo that encapsulates the essence of your brand.

Cannabis Packaging Design: We'll design attention-grabbing packaging that is not only compliant with state regulations but also resonates with your customers.

Cannabis Motion Graphics And Animation: Our team can create captivating motion graphics and animations for your video content, social media posts, or digital signage.

Cannabis T-Shirt Design: We can design stylish and unique merchandise that can help promote your brand and establish a strong brand culture.

Print Marketing Materials And Brochures: Our team can design effective and engaging print materials that inform and attract potential customers.

 

Cannabis Business Card Design: We can create professional and stylish business cards that leave a lasting impression on your network.

Your brand deserves a professional touch, and at The Hood Collective, we're dedicated to providing that. By understanding your business, its goals, and its target audience, we're equipped to deliver compelling and strategic designs that drive growth and enhance your brand's visibility in the Seattle cannabis market.

WHERE WE OPERATE IN SEATTLE'S CANNABIS INDUSTRY

The Hood Collective is dedicated to aiding cannabis businesses in Las Vegas and throughout Nevada to thrive. We are equipped to collaborate with businesses in the following neighborhoods, communities, and districts:\

 

  • Ballard

  • Beacon Hill

  • Belltown

  • Capitol Hill

  • Columbia City

  • Fremont

  • Georgetown

  • Greenwood

  • Queen Anne

  • Pioneer Square

  • South Lake Union

  • West Seattle

  • White Center

  • Laurelhurst

  • Alki Beach

  • Magnolia

  • University District

  • Renton

  • Bellevue

  • Redmond

  • Kirkland


Don't see your neighborhood listed? Please don't hesitate to contact us. We'll be more than willing to travel anywhere in Seattle and beyond to ensure our clients' success.

WHY PARTNER WITH THE HOOD COLLECTIVE FOR YOUR CANNABIS MARKETING

Choosing the right marketing partner is pivotal for your cannabis business' success. At The Hood Collective, our dedication to the cannabis industry is unwavering. We are not just a marketing agency; we are a collective of designers, videographers, photographers, and strategists deeply rooted in the Pacific Northwest and committed to supporting Seattle's thriving cannabis market.

Since 2017, we've been focused on serving businesses in the cannabis industry, ensuring we have the in-depth knowledge and understanding necessary to help your brand stand out. Our commitment to sustainability and success extends beyond just providing excellent service. We believe in forming partnerships with our clients, going above and beyond to ensure their businesses flourish.

Here's why you should consider partnering with The Hood Collective:

Experienced Team: Our team comprises skilled professionals, each with a solid background in their respective fields. Whether it's graphic design, videography, or photography, we've got the right people to handle your marketing needs.

Industry-Specific Expertise: With a focus solely on the cannabis industry, we've accumulated a wealth of knowledge and experience that allows us to anticipate market trends and respond with effective strategies.

Local Presence: Based in the Pacific Northwest, we understand the local market dynamics and regulatory landscape of Seattle and its surrounding areas. This allows us to develop strategies tailored to the local market's unique needs and challenges.

Commitment to Sustainability: We are passionate about contributing to the sustainable growth of the cannabis industry. Our strategies are designed to promote responsible and ethical business practices while driving growth and profitability.

Customer-Centric Approach: We believe in building strong relationships with our clients. Your success is our success, and we are committed to providing the support and services you need to achieve your business objectives.

Our team at The Hood Collective is ready to help elevate your brand and carve out your niche in Seattle's competitive cannabis market. Contact us today to set up a free consultation and discover how our comprehensive suite of services can work for you.


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