PORTLAND CANNABIS MARKETING

Portland, Oregon is known for many things, and in the last few years it has made a name for itself as a leader in the cannabis industry.  As one of the first states to both decriminalize and fully legalize recreational cannabis, Oregon has been at the forefront of the industry for several years now. And Portland, Oregon's largest city, serves as both the biggest market, but also as the headquarters for many of the biggest cannabis companies in the state. The city is filled with dispensaries and indoor grow operations, and the surrounding suburbs have a number of industry hubs (Such as Walnut Industrial Park). With so many exciting developments happening in the city's cannabis industry, it's no wonder that marketing is becoming ever more important.

The Hood Collective, a full-service marketing agency targeting the cannabis industry, was founded in Portland, Oregon, in 2017. Our team of graphic designers, videographers, photographers, drone pilots, and social media experts is exclusively focused on creating digital content for the cannabis industry. We strive to assist our clients in executing cutting edge marketing campaigns, whether we're talking cannabis grow ops, distributors, processors, testers, event organizers, community groups, cannabis activists, medical professionals, or dispensaries. Because we are largely made up of Oregonians, we know exactly what it takes for a cannabis brand to succeed in Portland and throughout the state. We are also helping local CBD and hemp companies establish national brand identities.

 

Contact us today to schedule a free consultation.

 

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WHEN DID PORTLAND LEGALIZE CANNABIS?

Portland has always had a reputation for being at odds with the state at large. But when it comes to cannabis legalization, it's followed the policies established by Salem, the state capital. Of course, because of the city's progressive leanings, as well as the fact that it's by far the largest city in the state, it has helped to push the issue forward, with large numbers of Portlanders voting to pass  The Oregon Medical Marijuana Act in 1998, making it possible for city residents to consume cannabis for medical purposes. This followed more than twenty years after the state originally decriminalized marijuana, in 1973.

In 2014, Measure 91 passed, ushering in fully legal recreational cannabis in Portland. When the new law went into effect in October 2015, it meant that all adults 21 and over were now able to possess, consume, and even grow cannabis, while making it possible for Portland businesses to cultivate, process, distribute, and sell cannabis products in a variety of forms.

 

As of 2021, there were 222 dispensaries located within Multnomah County, and the State of Oregon had the highest number of dispensaries per capita in the nation. No wonder cannabis businesses find Portland so highly competitive.

WHAT ARE THE CANNABIS ADVERTISING RULES IN PORTLAND?

Cannabis business owners are subject to marketing regulations at both the state and local level, meaning that it is essential that they stay abreast of the latest laws and policy announcements. Fortunately, Portland tends to follow the state guidelines formulated by the Oregon Liquor and Cannabis Commission for its advertising policies. For the latest on Oregon's official cannabis advertising rules in Oregon, go here. It's imperative that you realize that these rules are constantly being revised and updated, so we recommend whenever possible that Portland cannabis companies have a full time compliance officer whose job it is to stay informed on what is and isn't allowed.

The Oregon Liquor and Cannabis Commission is designated by state law to be the chief enforcers of marketing rules for cannabis, hemp, and CBD products and businesses. Some of the main rules regarding advertisements and marketing materials state that they may not:

 

  • Contain statements that are deceptive, false, or misleading

  • Contain any content that could reasonably be considered to target people under the age of 21

  • Encourage the transportation of cannabis products across state lines

  • Assert that cannabis is safe because it is regulated by the Commission or has been tested by a certified laboratory 

  • Make claims that recreational cannabis has curative or therapeutic effects

  • Display consumption of cannabis items

  • Encourage the use of cannabis because of its intoxicating effect

  • Encourage excessive or rapid consumption

This is just a brief outline of Portland's marketing rules. Our recommendation: when in doubt, move cautiously when it comes to how you brand, advertise, and depict your cannabis products and/or services in the Portland market. And just because you see another company doing something doesn't mean it's legal.

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PORTLAND, OREGON PHOTOGRAPHERS AND VIDEOGRAPHERS FOR THE CANNABIS INDUSTRY

The Hood Collective primarily focuses on creating professional digital content marketing for the cannabis industry. Our team of Portland-based photographers and videographers are intimately familiar with the city's cannabis market. We strive to present our client's cannabis and CBD products in the best possible light at all times. We have the expertise to develop stunning visuals that match your brand aesthetic and will grab the attention of your potential customers. Our team also includes licensed drone pilots to capture stellar aerial footage of your Portland-area cannabis facility or event.

Whether you're located along Portland's famed Green Mile (Sandy Ave in NE Portland), or in the neighboring suburbs, our photography and video services will take your weed marketing to the next level.

Our photography services include the following:

  • Cannabis Product Photography

  • Cannabis Event Photography

  • Cannabis Team Photos

  • Cannabis Farm Photography

  • Cannabis Premises Photography

  • Cannabis Flower Photography

  • Cannabis Model Photography

  • Cannabis Drone Photography

Our professional video team handles all of your video production needs, from pre- to post-production. We can help you with scripting, set design, filming, hair and makeup, editing, and color correction. The types of videos we produce include:

  • Cannabis Landing Page Videos

  • Cannabis PSA Videos

  • Cannabis Testimonials

  • Cannabis Event Videos

  • Cannabis Animation

  • Cannabis Informative Videos

  • Cannabis Drone Videos

  • Cannabis YouTube Videos

  • Cannabis Promotional Videos

PDX CANNABIS GRAPHIC DESIGNERS

For Portland cannabis businesses on a tight budget, your best bet is to start your marketing strategy with professional graphic design. From a top-shelf logo to a stunning website, these assets will not only show your customers that your brand is the real deal, but they are investments that will last. Good graphic design does not chase the latest trends, but should be creating trends that other businesses follow.

Our graphic design team provides the following premium content at affordable price points:

  • Cannabis Logo Design

  • Cannabis Packaging Design

  • Cannabis Branding And Style Guides

  • Cannabis Web Design

  • Cannabis Social Media Images (and Social Media Management)

  • Cannabis Animation

  • Cannabis Infographics

  • Cannabis T-Shirt Design

  • Cannabis Business Card Design

  • Cannabis Ad Design And Layout

WHERE WE OPERATE IN PORTLAND'S CANNABIS INDUSTRY

The Hood Collective was founded in Portland, Oregon, in 2017. As such, we understand the Portland  cannabis market, and what it takes to succeed here. We've worked with businesses in the following neighborhoods, communities, and suburbs:

Multnomah County, Oregon

Washington County, Oregon

The Pearl District, Portland

Roseway, Portland

Hawthorne, Portland

Alberta, Portland

The Green Mile

Cully, Portland

St. Johns, Portland

Laurelhurst, Portland

Hillsborough, Oregon

Gresham, Oregon

Troutdale, Oregon

Beaverton, Oregon

Wilsonville, Oregon

Lake Oswego, Oregon

Tigard, Oregon

Oregon City, Oregon

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Don't see your neighborhood listed? Don't hesitate to reach out. We'll be happy to travel anywhere in Oregon to help our customers succeed.

WHY PARTNER WITH THE HOOD COLLECTIVE FOR YOUR CANNABIS MARKETING

The Hood Collective wants only one thing: to help our customers succeed. We believe that your success is our success. Our commitment to the Portland, Oregon, cannabis market is unmatched by any of our competitors, and that permeates everything that we do. Our experienced and dedicated graphic designers, animators, and videographers make your satisfaction our top priority. Contact us today to schedule a free consultation.