OREGON CANNABIS MARKETING

Oregon has a thriving cannabis industry that is highly competitive, and the growers and retailers that want to succeed need a mature and creative marketing and branding presence. Gone are the days that anyone with a cannabis license will make millions of dollars by putting out average flower with a substantial margin. Not only do you need to compete on product, but you also need a proactive marketing approach that will drive customers and leave a lasting impression. That's where professional cannabis marketing comes in.

At The Hood Collective, we have been exclusively focused on the cannabis industry from the very start. We began operating in Oregon more than four years ago, with the goal of creating top-notch digital and print content for cannabis farms, distributors, processors, testers, event organizers, and dispensaries, at an affordable price point. We understand what it takes for a cannabis brand to stand out in the crowded Oregon marketplace, and we can help local CBD and hemp companies take their product nationally. Contact us today to set up a free consultation.

 

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WHEN DID OREGON LEGALIZE CANNABIS?

Oregon was the first state to decriminalize cannabis, way back in 1973. But the journey from there to legal recreational cannabis was a long one. A number of bills and ballot measures failed over the next two decades that would have made it possible to legally possess and consume weed in the State of Oregon. It wasn't until 1998 that The Oregon Medical Marijuana Act was passed, which made it possible for Oregonians to use cannabis for medical purposes.

As for recreational cannabis, it wasn't made legal until nearly two decades later. In 2014, Measure 91 was passed. Known as The Oregon Cannabis Tax Act, it legalized cannabis for recreational adult use (those 21 and over) as well as regulating the cultivation, sales, and taxation of cannabis. At the same time, it legalized the production, sale, and possession of hemp. When the bill was signed into law by Governor Kate Brown, it set October 1, 2015 as the start date for legal sales of cannabis from dispensaries under the supervision of the OLCC.

According to the Oregon Liquor and Cannabis Commision, total cannabis sales reached $1.11 billion in 2020, up from $795 million in 2019.

WHAT ARE THE CANNABIS ADVERTISING RULES IN OREGON?

In the absence of federal regulations (technically marijuana is still illegal according to the United States), each state is left to establish its own rules governing the marketing and sales of cannabis, CBD, and hemp products. It's up to individual businesses to stay abreast of the latest rules and regulations regarding packaging, sales, transport, marketing, and more. An overview of the official cannabis advertising rules in Oregon can be found here. Note that the rules change frequently, and anything written here could be out of date by the time you are reading this.

Oregon law states that the Oregon Liquor and Cannabis Commision is in charge of enforcing rules regarding the marketing of cannabis products and businesses. The marketing rules include provisions that state advertisements and marketing materials may not:

 

  • Contain statements that are deceptive, false, or misleading

  • Contain any content that could reasonably be considered to target people under the age of 21

  • Encourage the transportation of cannabis products across state lines

  • Assert that cannabis is safe because it is regulated by the Commission or has been tested by a certified laboratory 

  • Make claims that recreational cannabis has curative or therapeutic effects

  • Display consumption of cannabis items

  • Encourage the use of cannabis because of its intoxicating effect

  • Encourage excessive or rapid consumption

This is just a taste of what the rules cover, and they tend to be both extensive and confusing, as anyone operating in the Oregon market understands too well. That's why it is strongly recommended that businesses have a well-informed compliance officer who works closely with the marketing team to stay abreast of what's allowed and what isn't. When in doubt, err on the side of caution.

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OREGON CANNABIS PHOTOGRAPHERS AND VIDEOGRAPHERS

The Hood Collective specializes in digital content marketing. That means we have a team of Oregon photographers and videographers who understand the cannabis market and how to showcase cannabis products in the best light. Whatever your photography or video needs are, we have the expertise to produce professional, eye-catching visuals that will grab the attention of your desired audience. And that includes licensed drone pilots able to capture the most outstanding aerial footage of your cannabis farm or facility.

Our photography team has proven experience with the following:

  • Cannabis Product Photography

  • Cannabis Event Photography

  • Cannabis Headshots

  • Cannabis Farm Photography

  • Cannabis Premises Photography

  • Cannabis Flower (Macro) Photography

  • Cannabis Model Photography

  • Cannabis Drone Photography

Our professional videographers are standing by to assist with your video needs, from pre- to post-production, including scripting, set design, filming, hair and makeup, editing, and color correction. The types of videos we produce include:

  • Cannabis Landing Page Videos

  • Cannabis Educational Videos

  • Cannabis Testimonials

  • Cannabis Event Videos

  • Cannabis Animation

  • Cannabis Informative Videos

  • Cannabis Drone Videos

  • Cannabis Promo Videos

CANNABIS GRAPHIC DESIGN FOR THE OREGON MARKET

One of the best ways to present your brand in a professional manner to your potential Oregon customers is with professional graphic design. A good rule of thumb to remember is that average graphic design is easy to find, but truly outstanding graphic design is extremely hard to come by, and worth its weight in gold. That's why partnering with The Hood Collective for your Oregon graphic design needs makes so much sense.

Our graphic design team focuses on the following premium content:

Cannabis Logo Design

Cannabis Packaging Design

Cannabis Branding And Style Guides

Cannabis Social Media

Cannabis Motion Graphics

Cannabis T-Shirt Design

Cannabis Business Card Design

Cannabis Ad Design

WHERE WE OPERATE IN OREGON'S CANNABIS MARKET

Having been founded in Portland, Oregon, in 2017, we're extremely familiar with Oregon's cannabis markets up and down the state, from the Oregon Coast to Mt. Hood, and everywhere in between and beyond. We've worked in the following cities:

Portland, Oregon

Salem, Oregon

Eugene, Oregon

Medford, Oregon

Bend, Oregon

Newport, Oregon

Ashland, Oregon

Beaverton, Oregon

Coos Bay, Oregon

Hood River, Oregon

Dallas, Oregon

St. Helens, Oregon

Don't see your city listed? Don't hesitate to reach out. We'll be happy to travel anywhere in Oregon to help our customers succeed.

WHY HIRE THE HOOD COLLECTIVE FOR YOUR CANNABIS BRANDING

The Hood Collective has only one goal: help our customers succeed. We already mentioned that, but it's worth repeating. Our commitment to the Oregon cannabis market is unparalleled, and our commitment to you will be second to none. Our experienced and dedicated graphic designers, animators, and videographers make your satisfaction our top priority. Contact us today to schedule a free consultation.