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NEW YORK CANNABIS MARKETING

Recreational cannabis is now legal in New York. If you are interested in starting a cannabis business in New York, this comes as extremely welcome news, and it's likely that you have a lot of questions, about everything from legal limits and licensing procedures, to cannabis marketing in the state of New York. When it comes to marketing and advertising cannabis in New York, we've got the answers below, or at least the most recent answers as of this posting, in March of 2022. As with everything in the cannabis industry, these New York cannabis marketing rules and regulations are liable to change with very short notice.

As a nationwide cannabis marketing agency, The Hood Collective believes strongly in the potential of New York's  cannabis industry. Not only is New York the 4th largest state, by population, in the United States, New York City is the largest metropolitan area, more than double the size of Los Angeles (the second biggest city in the U.S.). If you are a cannabis company looking to get started in or expand into New York, now's the time. And because our team of graphic designers, photographers, videographers, and drone pilots specialize exclusively in the weed industry, we've got the experience necessary to ensure that your brand will successfully stand out in what is sure to be a highly competitive marketplace. In fact, the governor of New York estimates that cannabis will generate more than 1.25 billion dollars in revenue over the next six years.

 

Whether you are a cannabis grower, dispensary, cannabis equipment or service provider, advocacy organization, or events company, marketing and branding will be essential as you navigate New York's burgeoning cannabis market. This also applies to CBD and Hemp companies based out of New York, or that wish to tap into the huge customer base there. The Hood Collective can help New York businesses of all sizes create engaging digital and print content, high-definition video, custom-made branding and packaging design, and stand out product and event photography.

 

Contact us today to set up a free consultation.

 

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WHEN DID CANNABIS BECOME LEGAL IN NEW YORK?

On March 30, 2021, the Marijuana Regulation and Taxation Act (MRTA) was passed by the New York State Assembly and Senate, and signed into law the following day. The new law legalized the possession and consumption of cannabis in the State of New York. Upon passage, it made it possible for adults (21 and over) to possess as much as 3 ounces of cannabis or 24 grams of concentrated cannabis. Other provisions allow for the possession of up to 5 pounds of cannabis in the home, as well as three mature and three immature cannabis plants per individual (maximum of twelve plants per residence). The law also expunged criminal convictions for cannabis related crimes.

Of course, New York has a long history of marijuana criminalization and legalization, with many key moments along the way. It was way back in 1914 that the first cannabis restrictions were put in place, making it necessary to have a prescription for its use. At the time, it was still relatively new to the region, and the law did not command a lot of notice, as one historical study only found four mentions of the plant in a major newspaper between 1914 and 1927, when the state fully criminalized cannabis and removed the medical exception.

Despite the prohibition, over the next several decades, cannabis farms gradually increased in numbers, until an order went out in 1951 to destroy the estimated 40,000 pounds of weed growing in the five boroughs. It is guessed that millions of dollars worth of cannabis plants were discovered and destroyed as part of the campaign to eliminate cannabis use in the city. It was during this time that the gateway drug theory became prevalent, which fueled an increase in the severity of cannabis laws, with longer sentences and higher fines.

New York became one of the first states to begin a trend towards decriminalization of the plant in 1977, when they reduced the infraction for possessing under 7/8 of an ounce to a 100 dollar fine. However, because it was still considered a misdemeanor to possess cannabis in public view, when aggressive policing policies became the norm in the nineties, this loophole was used to arrest more than half a million people between 1997 and 2010.

A few years later, in 2014, medical marijuana was legalized in the State of New York. The new law allowed for five contracts to be signed with cannabis growers, with each one permitted to operate four dispensaries in the state. In 2021, the New York state medical program had enrolled 3,455 medical practitioners and 151,284 patients under the new provisions.

As of this writing, the regulations for producing and selling cannabis are not yet in place. The estimated timetable currently is early 2023, so we're still a year away from buying recreational cannabis in New York City.

WHAT ARE THE CANNABIS ADVERTISING RULES IN NEW YORK?

New York's recreational cannabis market is still under development, so when it comes online in 2023 (estimated) there will almost certainly be more specific and most likely stricter marketing regulations in place, but for now it is instructive to look at the advertising rules currently in effect as part of the state's medical marijuana program. It should be noted that as of right now, licensed medical cannabis operators cannot advertise or promote cannot for recreational use.  

Current New York cannabis advertising rules can be found in in section 113.17 (Cannabis Marketing and Advertising) of the Medical Cannabis Program, as well as in Section 86 (Adult-use cannabis advertising and marketing) of the N.Y. Cannabis Law. Among the provisions, it is strictly prohibited to use advertising that:

 

  • is false, deceptive, or misleading

  • promotes over consumption

  • depicts consumption

  • is designed in any way to appeal to children or other minors

  • is within or is readily observed within five hundred feet of the perimeter of a school grounds, playground, child day care providers, public park, or library

  • is in public transit vehicles and stations

  • is in the form of an unsolicited internet pop-up

  • is on publicly owned or operated property

  • makes medical claims or promotes adult-use cannabis for a medical or wellness purpose

  • promotes or implements discounts, coupons, or other means of selling adult-use cannabis products below market value or whose discount would subvert local and state tax collections, or

  • is in the form of a billboard


It should be noted that many of the above prohibitions are among our recommended best practices for cannabis businesses in any state, especially the first five rules listed.

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NEW YORK CANNABIS PHOTOGRAPHY AND VIDEOGRAPHY

The Hood Collective specializes in creating top notch video and photograph content for the New York cannabis, hemp, and CBD industries.  With full recreational cannabis coming to New York soon, new businesses need to act now to establish their brand and formulate their marketing campaign, and that includes acquiring professional visual content that will stand out in what is sure to be an extremely crowded market place. Premium photography and video are among the best ways to establish and accentuate your branding.

The Hood Collective offers the following photography services:

  • Cannabis Product Photography

  • Cannabis Flower Photography

  • Cannabis Macro Photography

  • Cannabis Farm, Greenhouse, and Indoor Photography

  • Cannabis Event Photography

  • Cannabis Lifestyle Photography

  • Cannabis Drone Photography

Video production is a worthwhile investment that will take your cannabis marketing to the next level. The Hood Collective has a full service video team that handles every step of the video production process, from scripting to editing. We have the most advanced gear, including cameras, lighting, and audio, to ensure your video assets look great on any platform, from mobile phones to large screen TVs. We even handle 2D and 3D animation and motion graphics in house, helping to save both time and money on your project. Our clients take advantage of our many video services,  include script writing, set design, location scouting, studio rentals, filming, hair and makeup, editing, and color correction.

 

Our team is equipped to handle the following types of cannabis videos:

  • Cannabis About Us Videos

  • Cannabis Informative Videos

  • Customer Testimonials

  • Cannabis Event Videography

  • Cannabis Live Streams

  • Cannabis Animation

  • Cannabis SEO Videos

  • Cannabis Drone Videos

NEW YORK CANNABIS GRAPHIC DESIGN AGENCY

Graphic design is often overlooked, but it is the most essential and integral aspect of any cannabis marketing and branding campaign. From your initial logo and investor pitch deck, to the cannabis ads and social media graphics you produce on a weekly and monthly basis, professional graphic design has the power to set your brand apart and convey exactly the right mood and tone to your prospective customers. On the other hand, cheap, amateur looking graphic design is the fastest way to turn your prospective customers away.

 

Because our team of graphic designers specialize in the cannabis industry, we have a strong understanding of who your customers are and what they want to see. We also know what cliches and stereotypes should be avoided to insure that your overall brand aesthetic is current, engaging, and matches your vision for your company. The Hood Collective offers cannabis companies throughout New York state high end, yet affordable graphic design packages that work great for print publishing, digital marketing, and social media.

Our professional graphic designers offer the following cannabis graphic design services:

  • Cannabis Logo Design

  • Cannabis and Dispensary Branding

  • Cannabis Packaging Design

  • Cannabis Motion Graphics

  • Cannabis Social Media Graphics

  • Cannabis Marketing Content

  • Cannabis Business Card Design

  • Cannabis Ad Design

  • Cannabis Poster And Banner Design

WHERE WE OPERATE IN THE NEW YORK CANNABIS MARKET

The Hood Collective is very excited about the future of New York's cannabis industry. No matter where your business is located in New York, we can meet your marketing needs, either on location or in our home studio. Our areas of operation include:

  • New York City

  • Brooklyn, New York

  • Queens, New York

  • Manhattan

  • Long Island, New York

  • Bronx, New York

  • Staten Island, New York

  • Albany, New York

  • Rochester, New York

  • Buffalo, New York

  • Yonkers, New York

  • Utica, New York

  • Poughkeepsie, New York

  • Binghamton, New York

  • Schenectady, New York

  • White Plains, New York

  • Ithaca, New York

  • Syracuse, New York

  • Watertown, New York

  • New Hartford, New York

 

Don't see your city or town listed? Don't hesitate to reach out anyway. We're able to travel anywhere our customers in New York need us.

PARTNER WITH THE HOOD COLLECTIVE FOR YOUR CANNABIS AND DISPENSARY MARKETING

The Hood Collective makes the long term success of our New York customers our top priority. Whether you're a new dispensary looking to take advantage of our convenient branding packages (including logo design, style guide, web design, and store branding), or a CBD or cannabis product line looking to expand into the New York market, our team is ready to help. With a proven track record of success with cannabis clients around the country, you can trust us to take your cannabis marketing to the top shelf.

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