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As the legal cannabis industry continues to grow in New Mexico state, content marketing is becoming an increasingly important tool for dispensaries and cannabis businesses to reach their target audiences. Cannabis content marketing focuses on creating and distributing content that is relevant to the legal cannabis industry. This can include blog posts, articles, videos, infographics, and more. The goal of cannabis content marketing is to educate and inform the public about the various aspects of the legal cannabis industry, as well as to promote the products and services of businesses in the industry. There are many benefits to content marketing for the legal cannabis industry, including the ability to reach a wide audience, build trust and credibility, and improve search engine visibility.

New Mexico's cannabis industry is growing rapidly, and The Hood Collective is the top solution for your content marketing needs. We provide branding, graphic design, logo design, web design, photography, video production, SEO, drone, and copywriting services to help you grow your business. Whether you're a New Mexico dispensary owner, grower, processor, or ancillary service provider, we can help you get the exposure you need to succeed.

Contact us today to arrange a free consultation.


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Recreational and medical cannabis have been a topic of controversy and debate in the United States for many years. In recent times, more and more states have legalized cannabis in some form, and New Mexico is one of them. Let's take a quick look at the history of cannabis legalization in New Mexico, including when and how it became legal for both recreational and medical use.

Medical cannabis was first legalized in New Mexico in 2007 when Governor Bill Richardson signed the Lynn and Erin Compassionate Use Act into law. This act allowed patients with certain qualifying medical conditions, such as cancer, glaucoma, and multiple sclerosis, to use cannabis for medicinal purposes. However, the act did not provide a legal way for patients to access the drug, which made it difficult for many to take advantage of its benefits.

It wasn't until 2017 that the state passed a law to establish a regulated medical cannabis program, which provided patients with a legal way to access the drug. The program was designed to provide a safe, secure, and accessible way for patients to access medical cannabis, and it also established a regulatory framework to ensure that the drug was properly grown, tested, and dispensed.

Despite the success of the medical cannabis program, New Mexico did not legalize recreational cannabis until 2021. The state's governor, Michelle Lujan Grisham, signed the Cannabis Regulation Act into law on April 12, 2021, making New Mexico the 17th state to legalize recreational cannabis. The act established a regulated recreational cannabis market, which allows adults over the age of 21 to purchase and consume cannabis for recreational purposes.

The Cannabis Regulation Act was a significant milestone in the history of cannabis legalization in New Mexico, as it provided a legal and regulated framework for the production, sale, and consumption of the drug. The act also established a tax system for recreational cannabis, which is expected to generate millions of dollars in revenue for the state.


In New Mexico, marketing rules and regulations for cannabis are governed by the Cannabis Regulation Act and the Medical Cannabis Program, both of which were established to ensure that the drug is marketed and sold in a responsible and regulated manner. The following are some of the key marketing rules and regulations for cannabis in New Mexico:

  • Advertising restrictions: The Cannabis Regulation Act and the Medical Cannabis Program place restrictions on the advertising of cannabis products. For example, advertisements must not be aimed at minors, and they must not make false or misleading claims about the drug's effects or safety. Additionally, advertisements must not be displayed in a manner that is easily visible to minors, and they must not be placed in areas where minors are likely to congregate.

  • Labeling requirements: All cannabis products must be properly labeled with information about the product's potency, ingredients, and any other relevant information. Additionally, products must be packaged in a manner that is secure and child-resistant

  • Limits on packaging: The Medical Cannabis Program places restrictions on the packaging of medical cannabis products. For example, medical cannabis products must be packaged in a manner that is secure, child-resistant, and not easily confused with food products. Additionally, medical cannabis products must not be packaged in a manner that is attractive to minors.

  • Marketing materials: Marketing materials, such as flyers, posters, and brochures, must also comply with the advertising restrictions outlined in the Cannabis Regulation Act and the Medical Cannabis Program. For example, marketing materials must not be aimed at minors and must not make false or misleading claims about the drug's effects or safety.

The marketing rules and regulations for cannabis in New Mexico are designed to ensure that the drug is marketed and sold in a responsible and regulated manner. The restrictions on advertising, labeling, packaging, and marketing materials are intended to protect minors and ensure that consumers are properly informed about the drug's effects and safety. By following these rules and regulations, cannabis companies in New Mexico can help to build consumer trust and maintain the integrity of the cannabis industry.

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No matter where you're located in the State of New Mexico, The Hood Collective's experienced team of photographers and videographers is dedicated to supporting the marketing efforts of New Mexico cannabis companies. Our services are affordably priced and designed for small- to medium-sized businesses, making it easy for them to integrate our services into their marketing plans. With professional camera and lighting equipment, as well as expert post-production techniques, we guarantee that all of your content will be of the highest quality and consistent with your brand's aesthetic. We also offer licensed drone pilot services for capturing aerial footage of your farm, dispensary, facility, or event. Our photography and videography are suitable for use on your website, marketing materials, and social media, and can be scaled up as your business grows.

The following photography services are provided by our cannabis photography team:

  • Cannabis Product Photography

  • Cannabis Flower Photography

  • Cannabis Premises Photography

  • Cannabis Farm Photography

  • Cannabis Bio Pics and Team Photos

  • Cannabis Drone Photography

  • Cannabis Event Photography

  • Cannabis CBD Photography

  • Cannabis Hemp Photography

  • Cannabis Model Photography

At The Hood Collective, video production has been a central focus since our inception. This includes original web series and interview series that we produce, such as "Why Cannabis?" (Unfortunately, our web series are temporarily on hold due to the pandemic). Our commitment to creating high-quality cannabis video content makes us one of the leading cannabis video production teams in the country. Our video team will guide you through every step of the process, from scriptwriting and storyboarding to color correction and final post-production. With access to professional-grade production equipment, including LED lighting, high-def cameras, and the latest audio and recording technology, we can ensure that your video content will be of the highest quality. We even have an in-house animation team to provide premium motion graphics and title designs.


Our video production services include the following:

  • Cannabis About Us Videos

  • Cannabis Promotional Videos

  • Cannabis Educational Videos

  • Cannabis FAQs

  • Cannabis Product Reviews

  • Cannabis Web Series

  • Customer Testimonials

  • Cannabis Event Videography

  • Cannabis Live Streaming

  • Cannabis Animation

  • Cannabis Aerial Videos


The Hood Collective, a professional cannabis graphic design agency that serves the entire United States, can help cannabis businesses and dispensaries in New Mexico by providing a range of design services that can enhance their branding and marketing efforts. Here are a few ways our cannabis graphic design agency can help:

  • Branding: Our professional graphic design agency can help develop a consistent and recognizable brand identity for a cannabis business or dispensary. This can include creating logos, typography, color schemes, and imagery that accurately reflect the brand's values and messaging.

  • Marketing Materials: Our agency can also design and produce a range of marketing materials such as flyers, posters, brochures, and banners that can be used to promote products and events, educate customers about the brand and its offerings, and build awareness about the business.

  • Packaging Design: With the growing competition in the cannabis market, it's important for businesses and dispensaries to stand out on the shelves. The Hood Collective can help design eye-catching and attractive packaging that accurately reflects the brand and helps attract customers.

  • Website Design: Our professional team of web designers can also help design and develop a user-friendly, responsive, and visually appealing website that accurately reflects the brand and effectively showcases the products and services offered by the business

In conclusion, a professional cannabis graphic design agency can help cannabis businesses and dispensaries in New Mexico by providing essential design services that can enhance their branding and marketing efforts and help them stand out in a crowded market.


The Hood Collective was founded on the West Coast, meaning we were especially excited that legalization has finally reached New Mexico. Our services are available no matter where you are located in the state, including the following cities:

  • Albuquerque, New Mexico

  • Las Cruces, New Mexico

  • Rio Rancho, New Mexico

  • Santa Fe, New Mexico

  • Roswell, New Mexico

  • Farmington, New Mexico

  • Clovis, New Mexico

  • Hobbs, New Mexico

  • Alamogordo, New Mexico

  • Carlsbad, New Mexico

Don't see your city listed? Don't worry, because we're able to travel anywhere our customers in New Mexico need us.


Partnering with The Hood Collective can bring a number of benefits to your New Mexico cannabis marketing efforts. Our firm specializes in the cannabis industry, and we have a deep understanding of the market, regulations, and the most effective marketing strategies for reaching consumers. This can help you develop a strong brand that sets you apart from the competition and resonates with consumers. Additionally, we can help you increase your visibility and reach more potential customers through targeted advertising and other promotional activities. We can also provide you with data-driven insights into your target audience, allowing you to make informed decisions about your marketing strategy. By outsourcing your marketing efforts, you can save time and resources compared to trying to handle everything in-house.


Contact us today to schedule a free consultation.

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