NEW JERSEY CANNABIS MARKETING
The Hood Collective is a nationwide cannabis marketing agency that believes strongly in the potential of New Jersey's cannabis industry. If you are a cannabis company looking to get started in or expand into New Jersey, now's the time. And because our team of graphic designers, photographers, videographers, and drone pilots specialize exclusively in the weed industry, The Hood Collective has the experience necessary to ensure that your brand will successfully stand out in what is sure to be a competitive marketplace.
With years of experience in the cannabis industry, The Hood Collective has the knowledge and expertise to make sure that your cannabis brand is represented in a positive and effective manner. Our team is expert at creating high-quality marketing materials that will help your company stand out from the crowd.
Whether you're looking to launch a new cannabis product line in New Jersey, or expand your current operations into a new state, The Hood Collective is here to help. With our state-of-the-art gear, we are capable of handling any size or scope of cannabis marketing project. We can even film and photograph your products and facilities to create a professional-grade marketing video that will really put your brand in the spotlight.
So whether you're looking to get started in the cannabis industry or need some help expanding your operations, The Hood Collective is the New Jersey cannabis marketing agency for you.
Contact us today to set up a free consultation.
WHEN DID CANNABIS BECOME LEGAL IN NEW JERSEY?
On January 18, Governor Corzine signed S. 119, the Compassionate Use Medical Marijuana Act, which allows healthcare providers to prescribe cannabis for certain conditions. It provides for the use of marijuana for people suffering from cancer, glaucoma, multiple sclerosis, HIV/AIDS, seizure disorder, Lou Gehrig's disease, severe muscle spasms, muscular dystrophy, inflammatory bowel disease, Crohn's disease, and terminal illness diseases, among others.
Under this law, cannabis could be used to treat these conditions if prescribed by a doctor. The New Jersey Department of Health could create rules that would expand the list of illnesses. Patients could not grow their own cannabis in New Jersey, however. They had to purchase it from "alternative treatment centres" that had been licensed by the state. Patients' caregivers were permitted to collect marijuana on their behalf, but they had to be designated and cleared by police before doing so.
With regards to recreational marijuana, the state constitution was amended on January 1, 2021 to legalize cannabis, and governor Phil Murphy signed the legislation and related bills on February 22, 2021. On that date, cannabis was decriminalized, and cannabis was legal for both medical and recreational use.
The fight to legalize cannabis in New Jersey took several years to succeed. In 2013, New Jersey law enforcement agencies arrested 24,765 people for possessing small amounts of cannabis, a surge of almost twice as many people compared to the previous year. Despite a national drop in cannabis arrests from 2007 onwards, New Jersey's arrest numbers were going up. Cannabis arrests increased from 34,500 in 2017 to 34,500 in 2018, more than any other state.
Despite the legislature's attempt in 2018-19 to make cannabis legal, the issue remained up for debate in the legislature until 2020, when it was voted on as a referendum. On December 20, 2020, the legislature passed legislation creating a recreational cannabis marketplace. Governor Phil Murphy, however, did not support the legislation's decriminalization of marijuana, so decriminalization did not occur until February 22, 2021, when the law went into effect officially.
Despite the rocky start, legal cannabis is now here, with new businesses popping up and in need of professional marketing, advertising, and branding services.
WHAT ARE THE CANNABIS ADVERTISING RULES IN NEW JERSEY?
Compared to other states such as Colorado, California, and even Oregon, New Jersey's marijuana laws can be viewed as vague or needlessly complex. But we've made things easy for you. Here are the current New Jersey cannabis advertising rules (as of 2022) for you to go over:
(a) A licensed cannabis business may provide information to the public through advertising, except that no person shall engage in advertisement of a cannabis business, cannabis products, or cannabis paraphernalia, unless such person has reliable evidence that at least 71.6 percent of the audience for the advertisement is reasonably expected to be 21 years of age or older.
(b) Any advertisement of any cannabis product, or cannabis paraphernalia shall contain the following warning: "This product contains cannabis. For use only by adults 21 years of age or older. Keep out of the reach of children. There may be health risks associated with the consumption of this product, including for women who are pregnant, breastfeeding, or planning on becoming pregnant. Do not drive a motor vehicle or operate heavy machinery while using this product."
(c) Any advertisement by any licensed cannabis business shall disclose that the facility is licensed by the State of New Jersey.
(d) No person shall advertise any cannabis business, cannabis product, or cannabis paraphernalia:1. In a manner that would target, or is designed to appeal to, individuals under the legal age to purchase cannabis products, including, but not limited to:
i. A depiction of a person under 21 years of age consuming cannabis items; or
ii. Inclusion of objects, such as toys, characters, or cartoon characters suggesting the presence of a person under 21 years of age, or any other depiction designed in any manner to be especially appealing to a person under 21 years of age;
2. On television, or on radio between the hours of 6:00 A.M. and 10:00 P.M.;
3. In any form or through any medium whatsoever within 200 feet of any elementary or secondary school grounds.
i. This paragraph shall not apply to advertisements within the premises of a cannabis retailer;
4. Directed towards location-based devices, including, but not limited to, cellular phones or augmented reality devices, unless the advertising is a mobile device application installed on the device by the owner of the device who is at least 21 years of age, and it includes a permanent and easy opt-out feature and warnings that the use of cannabis items is restricted to persons 21 years of age or older;
5. At or in connection with a charitable, sports, musical, artistic, cultural, social, or other similar event or sponsor such an event, unless the advertiser or sponsor has reliable evidence that no more than 20 percent of the audience at the event is reasonably expected to be under the legal age to purchase cannabis items;
6. On a billboard outside of the real property where a cannabis business is located;
7. On a sign or placard in an arena, stadium, shopping mall, fair that receives State allocations, or video game arcade, unless such a site is an adult-only facility that prohibits persons under 21 years of age from entering;
8. In a manner that falsely disparages the products of another cannabis business;
9. In a manner that suggests that cannabis items are safe solely based on the fact that they are regulated by the Commission or have been tested by a licensed testing laboratory;
10. In a manner that promotes rapid consumption or overconsumption of cannabis; and
11. By way of any statement or illustration that is deceptive, false, or misleading. For the purposes of this section, a statement or illustration that is "deceptive, false, or misleading" includes, but is not limited to:
i. A representation that one brand or form of cannabis is better, more effective, or safer than other drugs or treatments, including other brands or forms of cannabis, unless such a claim has been demonstrated by substantial scientific or clinical evidence consisting of two or more adequate and well-controlled studies on the basis of which it could fairly and reasonably be concluded by experts qualified by scientific training and experience to evaluate the effectiveness of the product involved that the product will have the effect it purports or is represented to have under the conditions of use prescribed, recommended, or suggested in the labeling or proposed labeling thereof. Substantial evidence shall include such adequate and well-controlled studies that are, as a matter of sound scientific judgment, necessary to establish that a product will have its intended effect;
ii. The use of a quote or a paraphrase out of context or without citing conflicting information from the same source, to convey a false or misleading idea; or
iii. The use of favorable information or conclusions from a study that is plainly inadequate in design, scope, or conduct to furnish significant support for such information or conclusions.
(e) No cannabis business shall:1. Display, on the exterior of the establishment, any advertisement for cannabis or a certain brand of cannabis product, except that a cannabis business may have external signage for purposes of identifying the building by the licensed name.
i. The signage shall be compliant with local ordinances related to the real property where the cannabis business is located;
2. Use a commercial mascot outside of, or in proximity to, its premises;
3. Display cannabis and cannabis paraphernalia in a manner that is clearly visible to a person from the exterior of a cannabis business;
4. Advertise the price of cannabis products, except that:
i. A cannabis business may make available a catalogue or a printed list of the prices and strains or cultivars of cannabis items at the cannabis business to other cannabis businesses or consumers, as applicable; and
ii. A cannabis business may list its prices on its website; or
5. Produce any items for sale or promotional gifts, such as T-shirts or novelty items, bearing a symbol or references to cannabis.
i. This prohibition shall not pertain to cannabis paraphernalia sold to consumers.
(f) A cannabis business that advertises shall keep records as reliable evidence that the advertisement meets the requirements of this subchapter, which shall be available, upon request, to the Commission.
1. Such records shall include a precise description of the audience that is reasonably expected for an advertisement, and a list of all publications and venues in which an advertisement was published.
It's extremely important that your cannabis business remain compliant with these advertising regulations at all times, in order to avoid fines, or worse!
NEW JERSEY CANNABIS PHOTOGRAPHY AND VIDEOGRAPHY
The Hood Collective specializes in creating top notch video and photograph content for the brand new cannabis, hemp, and CBD industries in the state of New Jersey. Our team of experienced photographers is well-versed in product, event, premises, and lifestyle photography, making us the perfect choice for your cannabis-related marketing needs. Our photographers understand the local market, allowing them to create stunning visuals that capture the unique culture of the cannabis industry.
We use the latest technology, including drones, to capture high-quality images for our clients. We also specialize in cannabis marketing, ensuring that all our visuals are creative and eye-catching. Our goal is to make sure our clients get the highest quality visuals at the most affordable prices. We are passionate about helping our New Jersey clients create the perfect visuals for their cannabis-related marketing and promotional needs.
The Hood Collective offers the following photography services:
Cannabis Product Photography
Cannabis Bud And Flower Photography
Cannabis Close Up Photography
Cannabis Indoor Grow Photography
Cannabis Greenhouse Photography
Cannabis Event Photography
Cannabis Model Photography
Cannabis Drone Photography
The Hood Collective offers premium video production in the state of New Jersey. Our team of New Jersey videographers have years of experience in product, event, premises, and lifestyle video production. We understand the complex regulations around cannabis marketing and advertising in the state and ensure that all of our materials are compliant. We also have an in-house team of graphic designers and animators that can take your photos and videos to the next level with custom branding and marketing materials.
We are dedicated to helping you create the best possible video content to promote your cannabis business, and we can work with any budget. With The Hood Collective, you can rest assured your cannabis marketing and advertising will be done right.
Our team is equipped to handle the following types of cannabis videos:
Cannabis Landing Page Videos
Cannabis Educational Videos
Cannabis Event Videography
Cannabis Live Streaming
Cannabis Motion Graphics
Cannabis SEO Videos
Cannabis Drone Videos
NEW JERSEY CANNABIS GRAPHIC DESIGN AGENCY
The cannabis industry does not have a great track record when it comes to graphic design and branding. That's why we founded The Hood Collective: To raise the bar in cannabis branding and graphic design. And that's exactly what we are doing.
The power of branding is that it can change perceptions. When done right, a good brand story can raise the bar on how people think about your product. So we’re here to help you make your brand story great. At The Hood Collective, we love cannabis, and we know how important it is to have a strong, authentic voice for your brand. That’s why we offer branding and graphic design services tailored to your needs and budget.
Our team of cannabis graphic designers can provide the following design services:
Cannabis and Dispensary Branding
Cannabis Logo Design
Cannabis Web Design
Cannabis Packaging Design
Cannabis Social Media Graphic Design
Cannabis Marketing Collateral
Cannabis Business Card Design
Cannabis T-Shirt Design
Cannabis Poster Design
Dispensary Sign Design
WHERE WE OPERATE IN THE NEW YORK CANNABIS MARKET
The Hood Collective is very excited about the future of New York's cannabis industry. No matter where your business is located in New York, we can meet your marketing needs, either on location or in our home studio. Our areas of operation include:
Jersey City, New Jersey
Newark, New Jersey
Hoboken, New Jersey
Atlantic City, New Jersey
Trenton, New Jersey
Princeton, New Jersey
Clifton, New Jersey
Hackensack, New Jersey
Morristown, New Jersey
Montclair, New Jersey
Meadowlands, New Jersey
Wildwood, New Jersey
East Brunswick, New Jersey
West Orange, New Jersey
Don't see your New Jersey location listed? Don't worry, we're able to travel anywhere our customers in New Jersey need us.
PARTNER WITH THE HOOD COLLECTIVE FOR YOUR CANNABIS AND DISPENSARY MARKETING
The Hood Collective helps New Jersey cannabis businesses to brand and market their remarkable cannabis products. We offer a custom, tailor-made marketing program because we understand that your business is made up of more than just numbers. Our proof-of-concept methods were designed to help identify the emotional connection your potential consumers have with your brand and product.
Contact us today to learn how we can help you turn your idea into reality!