top of page

MISSOURI CANNABIS MARKETING

In the burgeoning landscape of Missouri's cannabis industry, opportunities abound, and challenges lie in wait. Since the awarding of the first medical dispensary licenses in 2020, the marketplace has witnessed significant growth, a trajectory amplified with the ushering in of adult-use cannabis in 2022. With these evolutionary shifts, a maze of regulatory nuances emerges, intricacies that businesses must grasp to truly thrive.

 

Advertising, a cornerstone of successful market penetration, plays an instrumental role in defining the public's perception of cannabis products. Missouri's Division of Cannabis Regulation (DCR) has delineated clear guidelines, setting the tone for responsible, accurate, and compliant communication in the cannabis sector. As this dynamic industry continues its upward trend, it's imperative for businesses to marry compliance with creativity in their marketing endeavors.

 

Enter The Hood Collective. Serving the Missouri cannabis market with dedication and expertise, we offer this page as your definitive guide. Navigate the complexities of cannabis advertising with us, gleaning insights vital for both newcomers and established industry stakeholders. From demystifying the term "advertisement" to ensuring conformity with local signage ordinances, The Hood Collective is here to steer you through Missouri's cannabis marketing labyrinth.

 

Contact us today to set up a free consultation.

 

St. Louis Mo Cannabis Marketing.jpg
WHEN DID CANNABIS BECOME LEGAL IN MISSOURI?

The path to cannabis legalization in Missouri has been marked by significant events that have paved the way for the industry's transformation in the state.

 

Missouri's progressive journey began in earnest in November 2018. In a landmark decision that year, Missouri voters approved Amendment 2, giving the green light to medical marijuana. This was a monumental step, ensuring that patients with certain qualifying medical conditions could legally access and utilize cannabis for therapeutic purposes, all under the guidance and supervision of licensed physicians.

 

The fervor and anticipation surrounding the cannabis industry became even more pronounced by January 2020. It was during this time that Missouri's budding cannabis industry saw a rush of hopeful entrants, with as many as 1,200 applicants vying for a piece of the pie. However, the state took a measured approach, awarding only 192 dispensary licenses. This careful selection process underscored the state's commitment to fostering a well-regulated, quality-driven medical cannabis market.

 

More recently, in a move that showcased the state's evolving stance on cannabis, Missouri witnessed a significant shift towards recreational use. A ballot initiative successfully passed in November 2022, which saw cannabis possession for adults aged 21 and over becoming legal by December of that same year. This was followed by the commencement of legal adult-use cannabis sales starting in February 2023.

 

The state's willingness to adapt and reshape its regulations was further evident when it began working on proposed regulations for adult-use cannabis. These regulations are slated for official adoption in August 2023, marking another milestone in Missouri's cannabis journey.

 

In navigating this evolving landscape, The Hood Collective has emerged as a trusted player, diligently serving the Missouri Cannabis market and assisting businesses in staying compliant while optimizing their market potential.

WHAT ARE THE CANNABIS ADVERTISING RULES IN MISSOURI?

Understanding and adhering to the cannabis advertising regulations in Missouri is of paramount importance for businesses wishing to build a reputable brand while maintaining compliance. The Division of Cannabis Regulation (DCR) in Missouri has set forth clear guidelines that aim to uphold the integrity of the market, protect consumers, and ensure ethical business practices. Here's a breakdown of these rules:

 

First and foremost, businesses must be clear about what constitutes an "Advertisement." In Missouri, this term isn't just limited to traditional ads; it spans a range of information dissemination methods, encompassing print, audio, and video platforms such as billboards, radio, television, newspapers, internet, email, texts, websites, mobile apps, and magazines. However, the state makes exceptions for marijuana product packaging and labels and for unpaid editorial content.

 

Every piece of advertising or marketing material related to marijuana products has to stand up to the scrutiny of not only state regulations but also applicable municipal ordinances and laws governing signs and advertising. Companies must also avoid false or misleading representations in their advertisements. Any claims about the therapeutic or curative effects of cannabis are strictly forbidden unless they have been scrutinized and approved by the Food and Drug Administration (FDA).

 

Another significant area of concern is the audience. Missouri takes a firm stance against advertisements that might appeal to children. This means that businesses should steer clear of animal or fruit shapes, caricatures, cartoons, realistic or artistic renderings, or any human-like figures in their advertising materials.

 

Ensuring a consistent message is also vital. Advertisements need to align with the information provided on marijuana product labels. Inconsistencies between advertising messages and product details can be misleading and are not tolerated. Outdoor signage, as well as any interior signage visible from public viewpoints, must be in line with local signage ordinances. And when it comes to identifying the business, licensees have to accurately display their legal name, business name, "doing business as" (d/b/a) name, or trade name on all exterior signage and advertising, matching the records maintained by the regulatory authorities.

 

Considering the state's current enforcement mechanisms, businesses must be proactive in their compliance efforts. The DCR primarily relies on complaint-based methods to enforce advertising regulations. This means that even one complaint could trigger a comprehensive investigation, leading to potential legal repercussions. Given that the new regulations bear similarities to the emergency rules issued earlier in February, businesses are also encouraged to retrospectively examine their previous advertising materials for compliance.

 

With these guidelines in place, The Hood Collective serves as a guiding beacon for the Missouri Cannabis market, helping businesses navigate the intricate web of advertising regulations while optimizing their outreach and impact.
 

Missouri Cannabis Marketing.jpg
MISSOURI CANNABIS PHOTOGRAPHERS AND VIDEOGRAPHERS

The Hood Collective takes pride in its team of accomplished photographers and videographers, each one a master of their craft and devoted to visually portraying the heart and soul of every cannabis product they engage with. These artists are not just professionals; they are visionaries, adept at amplifying the unique attributes of products and crafting visuals that kindle a deep bond between consumers and brands. Every click, every shot, whether in a controlled studio setting or in the heart of nature, is a result of cutting-edge techniques married to top-tier equipment, culminating in powerful content that strikes a chord.

 

Check out the range of specialized services our esteemed cannabis photography team offers:

  • Cannabis Product Photography

  • Cannabis Farm Photography

  • Cannabis Greenhouse Photography

  • Cannabis Flower Photography

  • Cannabis Macro Photography

  • Cannabis Event Photography

  • Cannabis Dispensary Photography

  • Cannabis Drone Photography

  • Cannabis Headshots

  • Cannabis Model Photography

Passion for the cannabis sector is deeply embedded in our team, making them unparalleled in drawing out the elegance and nuances of cannabis plants and derivatives. Their prowess lies in highlighting every detail, from the dew-like trichomes on a freshly harvested bud to the velvety texture of premium concentrates. More so, their expertise is tightly woven with a commitment to compliance, ensuring every shot aligns with industry standards yet remains strikingly captivating. In Missouri's evolving landscape, The Hood Collective's visual maestros stand out, enabling brands to leave an indelible mark.

 

Our video expertise includes the following:

  • Cannabis Promotional Videos

  • Cannabis Informational Videos

  • Cannabis Educational Videos

  • Customer Testimonials

  • Cannabis Event Videos

  • Cannabis Live Streaming

  • Cannabis Animation

  • Cannabis Drone Videos

 

Each collaboration is a journey where our visual crafters infuse brand values and stories into every frame, building a narrative that evokes emotions and resonates with viewers. Through their artistry, they do not merely showcase a product, but narrate a tale, depict a lifestyle, and embrace a community. The unwavering focus on genuine, inventive, and adherent content makes The Hood Collective the frontrunner for cannabis businesses in Missouri, aiming to communicate their vision both visually and powerfully.

MISSOURI CANNABIS GRAPHIC DESIGN

Rooted in the essence of The Hood Collective, our graphic design ensemble is meticulously crafted to resonate with the distinct vibes and requirements of the Missouri cannabis market. Every designer, while flourishing in their individual artistic flair, is deeply immersed in the ethos of Missouri's cannabis ambiance, catering diligently to the bespoke branding requisites of businesses in the Show-Me State.

 

The digital realm holds profound importance in the Missouri ecosystem, and our design mavens recognize its potency. With a pulse on the zeitgeist, they sculpt captivating social media content, craft seamless web designs, and design vibrant digital advertisements, all tailored to enrapture the discerning Missouri cannabis aficionado. Equipped with a knack for pinpointing and weaving in regional trends, the team ensures your online avatar doesn't just magnetize the Missourian gaze but also cultivates genuine rapport and engagement.

 

But the digital isn't our sole playground. Recognizing the undiminished charm of tangible media in the local scape, our maestros deftly design print essentials - from compelling advertisements and immersive product packaging to potent marketing collateral, all echoing the spirit of Missouri and its flourishing cannabis horizon. Harmonizing visuals across the board is their mantra, given the pivotal role it plays in anchoring brand recall and loyalty, particularly amidst Missouri's discerning clientele. At The Hood Collective, our graphic design virtuosos pledge to not just elevate your brand's aesthetic but to mold it into a beacon that mirrors the unique tapestry of Missouri's cannabis realm and aligns seamlessly with its audience's values.

Our graphic design team provides the following services:

  • Cannabis Branding

  • Cannabis Style Guides

  • Cannabis Logo Design

  • Cannabis Packaging Design

  • Cannabis Motion Graphics

  • Cannabis Swag

  • Cannabis T-Shirt Design

  • Cannabis Poster Design

  • Cannabis Sign Design

  • Cannabis Ad Design

  • Cannabis Business Card Design

WHERE WE OPERATE IN MISSOURI'S CANNABIS MARKET

While The Hood Collective's roots can be traced back to the west coast, our journey has led us through various budding cannabis landscapes across the United States, with Missouri being one of our significant stops. In this dynamic state, our footprint spans a multitude of areas, including:

 

  • Kansas City, Missouri

  • St. Louis, Missouri

  • Springfield, Missouri

  • Columbia, Missouri

  • Independence, Missouri

  • Lee's Summit, Missouri

  • O'Fallon, Missouri

  • St. Joseph, Missouri

  • St. Charles, Missouri

  • Blue Springs, Missouri

  • Joplin, Missouri Jefferson City,

  • Missouri Cape

  • Girardeau, Missouri

  • Wildwood, Missouri

  • Wentzville, Missouri

  • Liberty, Missouri

  • Ballwin, Missouri

  • Raytown, Missouri

  • Mehlville, Missouri

  • Kirkwood, Missouri

Don't see your city listed? Don't hesitate to reach out anyway. We're ready and willing to travel anywhere our customers in Missouri need us.

WHY HIRE THE HOOD COLLECTIVE FOR YOUR CANNABIS MARKETING

In the rapidly evolving landscape of cannabis marketing, finding a partner who truly understands the intricacies and nuances of the industry can be the difference between simply existing and thriving. The Hood Collective stands out as that indispensable partner, uniquely qualified to navigate the Missouri cannabis market. Our in-depth understanding of Missouri’s regulatory environment ensures that your brand always remains compliant while also pushing the boundaries of creative marketing. We have our fingers on the pulse of what resonates with the local consumer, ensuring that your messaging hits home every time.

 

But beyond the local expertise, it's our comprehensive suite of services that sets us apart. From photography and videography that captures the essence of your brand, to graphic design tailored to Missouri's unique cannabis culture, our team boasts professionals who excel in every domain of cannabis marketing. We're not just about making your products look good; we're about telling your brand's story in a way that compels and captivates.

 

Partnering with The Hood Collective goes beyond just hiring a marketing agency. It’s about forming a collaborative relationship with a team that’s as invested in your success as you are. Our passion for the cannabis industry, combined with our marketing expertise and Missouri market know-how, makes us the obvious choice for businesses that aim to dominate in this dynamic sector. When you choose The Hood Collective, you're not just getting a marketing agency; you're getting a dedicated partner committed to elevating your brand to new heights in the Show-Me State.

 

Contact us today to schedule a free consultation.

bottom of page