Understanding and adhering to the cannabis advertising regulations in Missouri is of paramount importance for businesses wishing to build a reputable brand while maintaining compliance. The Division of Cannabis Regulation (DCR) in Missouri has set forth clear guidelines that aim to uphold the integrity of the market, protect consumers, and ensure ethical business practices. Here's a breakdown of these rules:

 

First and foremost, businesses must be clear about what constitutes an "Advertisement." In Missouri, this term isn't just limited to traditional ads; it spans a range of information dissemination methods, encompassing print, audio, and video platforms such as billboards, radio, television, newspapers, internet, email, texts, websites, mobile apps, and magazines. However, the state makes exceptions for marijuana product packaging and labels and for unpaid editorial content.

 

Every piece of advertising or marketing material related to marijuana products has to stand up to the scrutiny of not only state regulations but also applicable municipal ordinances and laws governing signs and advertising. Companies must also avoid false or misleading representations in their advertisements. Any claims about the therapeutic or curative effects of cannabis are strictly forbidden unless they have been scrutinized and approved by the Food and Drug Administration (FDA).

 

Another significant area of concern is the audience. Missouri takes a firm stance against advertisements that might appeal to children. This means that businesses should steer clear of animal or fruit shapes, caricatures, cartoons, realistic or artistic renderings, or any human-like figures in their advertising materials.

 

Ensuring a consistent message is also vital. Advertisements need to align with the information provided on marijuana product labels. Inconsistencies between advertising messages and product details can be misleading and are not tolerated. Outdoor signage, as well as any interior signage visible from public viewpoints, must be in line with local signage ordinances. And when it comes to identifying the business, licensees have to accurately display their legal name, business name, "doing business as" (d/b/a) name, or trade name on all exterior signage and advertising, matching the records maintained by the regulatory authorities.

 

Considering the state's current enforcement mechanisms, businesses must be proactive in their compliance efforts. The DCR primarily relies on complaint-based methods to enforce advertising regulations. This means that even one complaint could trigger a comprehensive investigation, leading to potential legal repercussions. Given that the new regulations bear similarities to the emergency rules issued earlier in February, businesses are also encouraged to retrospectively examine their previous advertising materials for compliance.

 

With these guidelines in place, The Hood Collective serves as a guiding beacon for the Missouri Cannabis market, helping businesses navigate the intricate web of advertising regulations while optimizing their outreach and impact.