MICHIGAN CANNABIS MARKETING

While medical marijuana has been legal in Michigan since 2008, it wasn't until late 2019 that the state legalized the recreational cultivation and consumption of cannabis.  Despite its late start, the state of Michigan is projected to be the third largest state market in the U.S., following California and Colorado. This indicates the state has a thriving cannabis market and community, and not just in Detroit. This means there is huge potential for cannabis companies based in Michigan to continue to grow, and in order to compete in an increasingly crowded marketplace, marketing and branding will be extremely important. Like most states, there are strict guidelines in terms of what types of marketing are and aren't allowed, and cannabis companies would be well served by following these rules as closely as possible while looking for creative ways to get the word out about their products and services.

The Hood Collective is a successful cannabis marketing agency that is strongly committed to the Michigan market. In fact, one of our founders is from Michigan, and another is from Indiana, meaning we have strong ties to the Midwest region. Our staff of graphic designers, videographers, and photographers have been focused exclusively on the cannabis industry ever since our founding in 2017. Our number one priority is helping cannabis cultivators, dispensaries, processors, CBD retailers, and event organizers in Michigan to stand out. We offer compelling digital and print content, high definition video, and engaging product and event photography at an affordable price point. We have partnered with cannabis growers, distributors, and dispensary owners, as well as hemp and CBD producers, to shape their brand and grow their customer base.

 

Contact us today to set up a free consultation.

 

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IS IT LEGAL TO CULTIVATE, SELL, AND CONSUME CANNABIS IN MICHIGAN?

Michigan has a long history of being a cannabis friendly state, at least in certain areas. Beginning in the 1970's, Ann Arbor has boasted some of the most lenient cannabis laws in the country, with it being largely decriminalized before most other cities and states. So it should be no surprise that Michigan was once again one of the earlier states to legalize medical cannabis (and the first in the Midwest), with the Michigan Compassionate Care Initiative of 2008. This law made it possible for patients to possess as much as 2.5 ounces of cannabis with physician approval. While it did not allow for medical dispensaries at the time, patients and caregivers were also permitted to grow up to 12 plants at a time.

As for recreational cannabis, it wasn't until November of 2018 that legalization made it onto the ballot as a voter initiative. Known as Proposal 1, it passed with a 56 percent to 44 percent margin. The measure made it possible for recreational dispensaries to open in December of 2019, meaning that Michigan was the 10th state to legalize cannabis in the United States. According to The Michigan Regulation and Taxation of Marihuana Act, it is permissible for people who are 21 and over to possess up to 2.5 ounces of cannabis in public, as much as 10 ounces at home, and to grow 12 plants at a time. The act also established rules for the cultivation, distribution, and taxation of cannabis. Because the law went into effect just a few months prior to the start of the COVID-19 pandemic, it's difficult to say how this has impacted the market, either positively or negatively, so there's no telling what the future of cannabis in Michigan has in store.

Also of note, the law allows for local municipalities to fully prohibit or restrict the number of cannabis businesses within their boundaries. This adds an extra layer of challenges for Michigan cannabis companies, though I won't bother listing specific cities here because the local rules are liable to change at any time.

WHAT ARE THE CANNABIS ADVERTISING LAWS IN MICHIGAN?

Michigan has some of the loosest advertising regulations of all the states that have legalized cannabis, but that is not to say that anything goes. It's imperative that your cannabis business stay on top of the latest rules governing what isn't and isn't allowed, and we strongly recommend having a full time compliance officer whose job it is to ensure your business is fully compliant.

According to the Michigan Regulation and Taxation of Marihuana Act, licensed cannabis companies are not allowed to engage in false or deceptive advertising. Public advertising, such as from billboards, is not allowed, nor is it permissible to market to minors under the age of 21.
 
As for TV and radio advertising, there must be reliable evidence that 70% of the audience is expected to be 21 or over. This rules also extends to online and print advertising. Cannabis products marketed in such a manner must also bear the following warning label:
 
For use by individuals 21 years of age or older only. Keep out of reach of children.  It is illegal to drive a motor vehicle while under the influence of marihuana. National Poison Control Center 1-800-222-1222.
 
One peculiarity in Michigan advertising law is that retail locations may not market themselves or even refer to themselves as a dispensary. 

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MICHIGAN CANNABIS PHOTOGRAPHERS AND VIDEOGRAPHERS

The Hood Collective features a team of professional videographers and photographers who are passionate about the Michigan cannabis industry.  We are strongly committed to supporting the content needs of our cannabis clients in Michigan, while always striving to remain compliant and operate in a legal, transparent manner. Our photographers rely on the most advanced camera and lighting equipment to produce stunning visual content that is great for print marketing, online, and social media. This includes licensed drone pilots to create aerial images of your cannabis facility or retail shop. Best of all, our photography packages are built to scale up as your business grows and becomes more successful.

Photography offerings provided by our professional cannabis photographers include:

  • Cannabis Product Photography

  • Cannabis Packaging Photography

  • Cannabis Facilities Photography

  • Cannabis Headshots

  • Cannabis Event Photography

  • Cannabis Drone Photography

When you hire the video production team from The Hood Collective, you'll rest easy knowing that we will ably assist you through  the entire pre- and post-production process. Our productions feature the most advanced gear, including professional lighting, cameras, and audio. In terms of the final product, you'll be especially pleased by our animation, offering the latest in eye-catching motion graphics and title design. We strive to ensure our finished videos will meet all your expectations and will create a high return on your investment by helping you reach a larger audience.

 

Our video production team can help your business with the following types of cannabis videos:

  • Cannabis Landing Page Videos

  • Cannabis Web Series

  • Cannabis Educational Videos

  • Customer Testimonials

  • Cannabis Event Videography

  • Cannabis Live Streaming

  • Cannabis Motion Graphics

  • Cannabis Drone Videos

MICHIGAN CANNABIS GRAPHIC DESIGN

The Hood Collective specializes in producing best in the industry graphic design and branding services. From your initial logo conception and the creation of your style guide, to the day to day maintenance of your social media accounts, our graphic designers will amaze you with their high quality results at unbelievable prices. Working with a professional graphic designer in a growing market like Michigan is the best way to create a strong brand identity and loyal customer base. Partner with The Hood Collective for premium graphic design for print publishing, digital marketing, and social media.

Our professional graphic design team offers the following graphic design services:

  • Cannabis Branding

  • Cannabis Logo Design

  • Cannabis Packaging Design

  • Cannabis Animation

  • Cannabis Marketing Materials

  • Cannabis Poster Design

  • Cannabis Business Card Design

WHERE WE OPERATE IN MICHIGAN'S CANNABIS MARKET

The Hood Collective began on the west coast, but our roots extend back to Michigan and the Midwest. Our team is able to serve you no matter your location, including the following municipalities and regions:

  • Detroit, Michigan

  • Ann Arbor, Michigan

  • Lansing, Michigan

  • Kalamazoo, Michigan

  • East Lansing, Michigan

  • Flint, Michigan

  • Grand Rapids, Michigan

  • Pontiac, Michigan

  • Saginaw, Michigan

  • Muskegon, Michigan

  • Dearborn, Michigan

Don't see your area listed? Feel free to reach out. We're ready and willing to travel anywhere our customers in Michigan are located.

WHY HIRE THE HOOD COLLECTIVE FOR YOUR CANNABIS MARKETING

The Hood Collective is fully committed to the success of our Michigan cannabis customers. Because we are a cannabis-only company, we have a deep understanding of the industry and understand the pain points of our clients. We also prioritize building long term relationships with our customers, rather than take a score big and move on to the next one approach. We are a growing marketing agency that is strongly committed to supporting the Michigan cannabis market. With plenty of positive testimonials that show our high level of customer satisfaction, you can't go wrong hiring our professional and highly responsive graphic designers, photographers, and videographers.

 

Contact us today to schedule a free consultation.