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As one of the early adopters of legalized recreational cannabis in the United States, Massachusetts has rapidly become a trailblazer in this burgeoning industry. Since its legalization in 2016, the state has seen significant growth and development in the cannabis sector, from cultivation and processing facilities to a diverse array of retail establishments. This thriving market has not only generated substantial economic opportunities, but also created a vibrant community of entrepreneurs, activists, and consumers united by their passion for the plant. In this ever-evolving landscape, cannabis businesses in Massachusetts must stay ahead of the curve, navigating complex regulations and staying on top of the latest trends to effectively differentiate themselves and succeed in the competitive market.

At The Hood Collective, we pride ourselves on being a cutting-edge content marketing agency dedicated exclusively to the cannabis industry. Our team of experts specializes in branding, web design, logo design, packaging design, photography, video, drone, SEO, and blog writing – all tailored to meet the distinct needs of cannabis businesses in Massachusetts. Oh, and Go Bruins!

The Hood Collective is committed to helping your cannabis business grow and succeed in the competitive Massachusetts market. With a deep understanding of the industry's intricacies and regulations, our team is uniquely positioned to create innovative marketing solutions that drive results. From building your brand's identity to crafting your digital presence, we've got you covered. Don't miss out on the opportunity to make your mark in the Massachusetts cannabis industry. Partner with The Hood Collective today and let us help you take your business to new heights!


Contact us today to set up a free consultation.


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Cannabis laws in Massachusetts have evolved significantly over the years, reflecting the shifting perceptions and attitudes towards the drug. In 2008, Massachusetts decriminalized the possession of small amounts of marijuana, followed by the legalization of medical marijuana in 2012. The most significant change occurred in 2016 when the state legalized the recreational use of marijuana for adults, making Massachusetts one of the early adopters of such legislation in the United States.

The Cannabis Control Commission (CCC) is the primary regulatory body in Massachusetts responsible for overseeing the licensing, regulation, and enforcement of cannabis laws in the state. Key aspects of the state's cannabis laws include possession limits, which allow adults 21 and older to possess up to one ounce of marijuana in public and up to 10 ounces at home. Home cultivation is also permitted, with up to six plants allowed per person and a maximum of 12 plants per household. The sale and distribution of cannabis products are regulated through a system of licensed retailers, with a 17% state excise tax and a 3% local tax applied to sales.

Since the implementation of cannabis laws in Massachusetts, the state has seen a flourishing recreational cannabis market that has contributed to economic growth and job creation. However, the state continues to face challenges in ensuring public safety, preventing underage access, and addressing social equity concerns in the industry. Ongoing debates and potential changes to the laws reflect the dynamic nature of this policy area, with the state continually striving to balance the benefits of a legalized cannabis market against the need to protect its citizens and maintain a fair and equitable industry.


In Massachusetts, as the cannabis industry continues to grow, the state has implemented strict advertising regulations to ensure public safety, prevent misleading claims, and discourage the promotion of cannabis consumption to minors. The Cannabis Control Commission (CCC) is responsible for overseeing and enforcing these advertising laws, which are designed to strike a balance between allowing businesses to market their products while adhering to responsible advertising practices.

The advertising laws in Massachusetts impose several restrictions on cannabis businesses to limit the visibility and appeal of cannabis advertisements to minors. First, businesses are required to ensure that at least 85% of their expected target audience is over the age of 21. This means that advertising channels with a predominantly underage audience, such as TV shows, radio programs, and websites, are off-limits for cannabis-related promotions. Additionally, advertisements cannot depict individuals under the age of 21 or contain any elements that might appeal to minors, such as cartoons or mascots.

Cannabis businesses are also prohibited from making false or misleading claims about the safety or efficacy of their products. This includes any health-related statements that have not been substantiated by scientific evidence or any claims suggesting that cannabis products are safe for non-medical use. Advertisements must also include a clear warning that the product is intended for adult use only, and that marijuana can impair concentration, coordination, and judgment.


Beyond the specific content and audience restrictions, Massachusetts cannabis advertising laws also impose limits on the location and format of advertisements. For instance, outdoor advertising, such as billboards, is only allowed in areas where at least 85% of the population is 21 years or older. Additionally, cannabis businesses must avoid advertising near schools, playgrounds, or other places where minors are likely to congregate. The laws also prohibit the use of unsolicited internet pop-up advertisements and the distribution of branded merchandise that could appeal to minors, such as toys, clothing, or accessories.

In conclusion, the advertising laws for cannabis businesses in Massachusetts have been established to ensure responsible marketing practices and protect public health and safety, particularly among young people. While these restrictions may pose challenges for businesses seeking to promote their products, they represent a crucial aspect of the state's ongoing efforts to regulate the burgeoning cannabis industry.

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The Hood Collective is comprised of a team of skilled videographers and photographers who are passionate about supporting the marketing efforts of Massachusetts cannabis businesses. The CBD and Hemp markets are not restricted to individual states but can sell across state and national borders, making the competition fierce and the need for direct consumer engagement crucial. This is where professional photography and video come into play. We cater to a wide range of content needs, with a special focus on educational content—one of the few permissible avenues for cannabis dispensaries in Massachusetts.

Our photography team offers the following featured services:

  • Cannabis Product Photography

  • Cannabis Flower Photography

  • Cannabis Trichome Photography

  • Cannabis Indoor Grow Photography

  • Cannabis Event Photography

  • Cannabis Team Photos

  • Cannabis Drone Photography

When you hire The Hood Collective for your video production needs, you can trust that the entire pre- and post-production process will be handled professionally. Our team utilizes cutting-edge camera, lighting, and audio equipment to ensure your high-definition visuals look stunning on any platform, from phones to giant LED screens. We also offer elegant animation and motion graphics services for a polished final product. Our comprehensive services include scripting, set design, location scouting, studio rentals, filming, hair and makeup, editing, and color correction.


Our team is following cannabis video production services:

  • Cannabis Home Page Videos

  • Cannabis Web Series

  • Cannabis How To Videos

  • Customer Testimonials

  • Cannabis Event Videography

  • Cannabis Live Streaming

  • Cannabis Animation

  • Cannabis SEO Videos

  • Cannabis Drone Videos


The Hood Collective understands the importance of eye-catching and compliant graphic design for Massachusetts cannabis businesses. Our team of experienced graphic designers is dedicated to creating visually appealing and engaging designs that adhere to the state's strict advertising regulations. We specialize in crafting unique and memorable branding, packaging, website designs, social media content, and promotional materials that effectively communicate your company's message while respecting the laws governing the cannabis industry. By partnering with The Hood Collective, you can rest assured that your cannabis business will benefit from professional, compliant, and captivating graphic design that sets you apart from the competition.

Our professional graphic design team covers the following services:

  • Cannabis Branding

  • Cannabis Logo Design

  • Cannabis Packaging Design

  • Cannabis Motion Graphics

  • Cannabis Social Media Graphic Design

  • Cannabis Marketing Collateral

  • Cannabis Business Card Design

  • Cannabis Poster And Banner Design

  • Cannabis Dispensary Sign Design


The Hood Collective is serious about the Massachusetts cannabis market. We're also serious about rooting for the Bruins. We can be found in the following Massachusetts cities:

  • Boston

  • Worcester

  • Springfield

  • Lowell

  • Cambridge

  • Quincy

  • New Bedford

  • Brockton

  • Lynn

  • Fall River

  • Somerville

  • Framingham


Don't see your city or town listed? Feel free to reach out anyway. We're able to travel anywhere our customers in Massachusetts need us.


The Hood Collective is dedicated to providing exceptional cannabis marketing services tailored to the Massachusetts market. Our team of experienced professionals is passionate about supporting local businesses in the ever-growing cannabis industry. With a deep understanding of the unique laws and regulations in Massachusetts, we offer a comprehensive range of marketing services, including videography, photography, graphic design, and content creation that adhere to state guidelines.

Partner with The Hood Collective to elevate your brand and stand out in the competitive Massachusetts cannabis market. From captivating imagery to engaging educational content, we have the expertise to help your business thrive. Contact us today to learn more about how we can support your marketing efforts and enhance your cannabis brand's presence in Massachusetts.


Contact us today to schedule a free consultation.

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