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LOS ANGELES CANNABIS MARKETING

Los Angeles, the City of Angels, is renowned for its iconic Hollywood glamour, diverse culture, and dynamic urban landscape. In recent years, it has also emerged as a major force in the cannabis industry. As the largest city in California, Los Angeles has witnessed substantial growth in the cannabis market since the legalization of recreational cannabis in 2016. Boasting a population of nearly 4 million residents and a steady influx of tourists, the city presents vast opportunities for cannabis entrepreneurs and investors. As competition among cannabis businesses escalates, it is crucial for companies to cultivate a robust brand presence and effective marketing strategies in order to prosper in Los Angeles' flourishing cannabis scene.

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The Hood Collective, a premier, full-service digital marketing agency, excels in addressing the distinct needs of the LA cannabis industry. Possessing an in-depth knowledge of the Southern California cannabis market, our team is adept at assisting local businesses in navigating the competitive terrain and establishing a powerful presence in the city. Our roots in the West Coast and commitment to the regional market differentiate us other marketing agencies that may only pay lip service to cannabis. Our accomplished team of graphic designers, videographers, photographers, and drone pilots delivers exceptional marketing solutions for cannabis cultivators, dispensaries, CBD retailers, advocates, and event organizers in and around Los Angeles.

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Collaborating with The Hood Collective guarantees that your cannabis business reaps the benefits of state-of-the-art digital and print content, high-definition video, and mesmerizing photography, all tailored to elevate your brand and captivate your target audience. Contact us today to schedule a complimentary consultation.

 

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WHEN DID LOS ANGELES LEGALIZE CANNABIS?

The legalization of cannabis in Los Angeles has gone through several stages, with decriminalization being the first key milestone. In 1975, California passed the Moscone Act (Senate Bill 95), which decriminalized possession of small amounts of cannabis, making it a civil offense rather than a criminal one. This marked the beginning of a shift in the state's approach to cannabis regulation, and Los Angeles, as a part of California, followed suit.

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The second significant step was the legalization of medical cannabis. In 1996, California became the first state to legalize medical marijuana with the passage of Proposition 215, also known as the Compassionate Use Act. This legislation allowed patients with a doctor's recommendation to use cannabis for various medical conditions, including cancer, anorexia, AIDS, and chronic pain. Los Angeles, as a major city in the state, adopted these new regulations and began to see an increase in medical cannabis dispensaries throughout the city.

 

The most recent and notable change in cannabis legislation in Los Angeles came with the passage of Proposition 64, the Adult Use of Marijuana Act, in November 2016. This initiative legalized the recreational use, sale, and cultivation of cannabis for adults aged 21 and over in California. As a result, Los Angeles saw a shift in the cannabis industry as new regulations were implemented, and businesses had to adapt to the changing legal landscape. The city allowed for the opening of retail stores selling recreational cannabis, although the rollout was slow as local agencies took time to approve these new establishments. Despite some challenges, Los Angeles has played a significant role in the overall cannabis legalization movement in California and the United States.

WHAT ARE THE CANNABIS ADVERTISING RULES IN LOS ANGELES?

In California, cannabis advertising regulations are outlined in Chapter 15 of Proposition 64 and include various restrictions to ensure that ads target only adults aged 21 and over, are not attractive to children, and are placed in accordance with strict guidelines. According to Section 26151, cannabis ads must be displayed where at least 71.6% of the audience is believed to be 21 or older, and any direct communication must utilize age affirmation methods to verify recipients' age.

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Placement restrictions prevent cannabis ads from being placed along interstate or state highways that cross California's border, and within 1,000 feet of day care centers, schools, playgrounds, or youth centers. Proposition 64 also prohibits false or misleading statements in cannabis advertisements, requiring that all claims be supported by factual information and not make unsupported health benefit claims. Furthermore, the proposition disallows cannabis product or accessory giveaways as part of promotions, with the exception of donations to patients.

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Companies should consult legal counsel and local regulations before advertising cannabis in California, as well as engage with the cannabis marketing community to ensure compliance and avoid potential consequences.

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LOS ANGELES, CALIFORNIA, CANNABIS INDUSTRY PHOTOGRAPHERS AND VIDEOGRAPHERS

Whether your cannabis company is located in the bustling city of Los Angeles or its surrounding areas, The Hood Collective provides exceptional photography and videography services to support the thriving cannabis industry. With a unique and diverse community of creatives, Los Angeles is home to a one-of-a-kind photography and videography scene that brings a distinct perspective to the industry. Our team of professional photographers and videographers are dedicated to creating high-quality marketing materials that enable small and medium-sized cannabis businesses to connect with their customers and expand their enterprise.

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We understand the importance of visually engaging content in the cannabis industry, which is why our team utilizes cutting-edge camera and lighting equipment to deliver striking visuals for your website, marketing collateral, and social media presence. Additionally, we have licensed drone pilots on staff to provide aerial photography and videography. We offer customizable photography packages to accommodate businesses of all sizes, allowing them to scale up as they grow and achieve greater success.

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Our specialized cannabis photography team in Los Angeles offers a range of services, including product photography, lifestyle photography, event photography, and videography. We take pride in our unique approach to photography and videography and are committed to delivering exceptional results that meet the specific needs of your cannabis business.

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  • Cannabis Product Photography

  • Cannabis Event Photography

  • Cannabis Headshots

  • Cannabis Farm Photography

  • Cannabis Premises Photography

  • Cannabis Flower Photography

  • Cannabis Model Photography

  • Cannabis Drone Photography

 

At The Hood Collective, we offer top-tier video production services for the Los Angeles cannabis market. Our experienced team is dedicated to helping your business stand out and succeed. With our comprehensive guidance throughout the filmmaking process, we can assist with everything from conceptualization to post-production. Our team works with state-of-the-art production equipment, including professional LED lighting, high-definition cameras, and crystal-clear audio, to deliver exceptional results. We even have an in-house animation team, ensuring that your videos feature top-quality motion graphics and title designs. Collaboration with our clients is a top priority, and we work closely with them to maximize the value of their video content and ensure a high return on investment.

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In addition to our excellent video production services, we also offer unique offerings specific to the Los Angeles market. Our team is well-versed in the cannabis industry in LA and can tailor video content to match the specific needs of businesses in the area. We can create compelling product showcases, behind-the-scenes glimpses of your grow operations, and much more. With our extensive experience in the LA cannabis market, we can help take your business to the next level with top-quality video content.

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  • Cannabis Landing Page Videos

  • Cannabis Education Videos

  • Cannabis Testimonials

  • Cannabis Event Videography

  • Cannabis Animation

  • Cannabis PSA Videos

  • Cannabis Aerial Videos

  • Cannabis Social Videos

  • Cannabis Promotional Videos

LOS ANGELES CANNABIS GRAPHIC DESIGNERS

At The Hood Collective, our team of graphic designers in Los Angeles is committed to serving the unique needs of the cannabis industry. We understand that small- and medium-sized cannabis businesses require exceptional graphic design materials to connect with customers and thrive in the competitive LA market. Our team uses the latest design software and tools, including AI design tools, to create captivating visuals for your website, packaging, marketing materials, and social media.

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Our specialized Los Angeles cannabis graphic design team provides a wide range of services, including:

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  • Cannabis Logo Design

  • Cannabis Packaging Design

  • Cannabis Branding And Style Guides

  • Cannabis Web Design

  • Cannabis Social Media Images (and Social Media Management)

  • Cannabis Motion Graphics

  • Cannabis Infographics

  • Cannabis Swag Design

  • Cannabis Business Card Design

  • Cannabis Ad Design And Layout

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WHERE WE OPERATE IN LOS ANGELES' CANNABIS INDUSTRY

The Hood Collective is committed to helping cannabis businesses in Southern California succeed. We're able to work with businesses in the following neighborhoods, communities, and counties:

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  • Downtown LA

  • West Hollywood

  • Santa Monica

  • Burbank

  • Beverly Hills

  • Venice Beach

  • Hollywood

  • Culver City

  • Silver Lake

  • Echo Park

  • Atwater Village

  • North Hollywood

  • Sun Valley

  • Boyle Heights

  • East Los Angeles

  • Long Beach

  • Orange County

  • San Fernando Valley

  • Pasadena

  • Glendale

 

Don't see your neighborhood listed? Don't hesitate to reach out. We'll be happy to travel anywhere in Southern California to help our customers succeed.

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WHY PARTNER WITH THE HOOD COLLECTIVE FOR YOUR CANNABIS MARKETING

The Hood Collective recognizes the distinctive requirements and obstacles of the rapidly expanding cannabis industry in Los Angeles. Our team is committed to offering efficient and top-notch services that produce concrete outcomes for your enterprise. We provide customized solutions, ranging from photography and videography to graphic design, that will enhance your brand and set you apart from the rest in the fiercely competitive market. Don't pass up the chance to present your cannabis business in the most favorable manner.

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Contact us today to schedule a free consultation and learn how The Hood Collective can make a difference for your company.

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