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The purpose of this guide is to assist individuals in the legal cannabis industry, whether they are entrepreneurs or business owners, in effectively marketing their companies in a dynamic and expanding market. This guide has been created with the aim of providing information on every aspect of content marketing and advertising in the cannabis space, from branding and logo design to web design, SEO, social media, and paid advertising. Both beginners and experienced marketing professionals who are new to the industry can benefit from the comprehensive strategies outlined in this guide. The guide, written by Decater Collins, the founder of The Hood Collective, a renowned cannabis marketing agency, includes insights and advice based on the successful marketing tactics used by some of the top cannabis brands.