FLORIDA CANNABIS MARKETING

Florida took a huge step forward when it legalized medical cannabis, but recreational use of cannabis remains against the law. What this means is that cannabis companies based in Florida or looking to operate in the state face a number of key obstacles and must adhere closely to the proscribed regulations or face severe penalties, including jail time. But advocates for the plant are pressing forward, and hope that full legalization is just around the corner. No matter what kind of cannabis business you have, it's important to navigate the Florida market carefully, while doing what is permissible to promote your brand and grow your customer base.

The Hood Collective is a professional cannabis marketing agency that cares deeply about the Florida market. Our team of graphic designers, videographers, and photographers have focused exclusively on the cannabis industry since our founding in 2017. We are fully committed to the success of the cannabis producers, medical dispensaries, CBD retailers, and educators in the Florida market. That includes the creation of engaging and affordable digital and print content, high quality video, and spectacular product and event photography. We are experienced serving cannabis grows, distributors, processors, and dispensaries, as well as hemp and CBD producers. Our team places customer services as our top priority, and we will assist you through every step of the process, from ideation to delivery.

 

Contact us today to set up a free consultation.

 

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IS CANNABIS LEGAL IN FLORIDA?

Medical marijuana was made legal in 2014, when the Florida Legislature passed the Compassionate Medical Cannabis Act. The new law makes it permissible for seriously ill patients suffering from cancer or epilepsy to consume cannabis. Patients must apply for Registry Identification Cards and purchases must take place at authorized Medical Marijuana Treatment Centers. Other provisions allow for patients or caregivers to procure up to a 35-day supply of smokeable flower, or a 70-day supply of medical cannabis in other forms (such as edibles). Other viable intake options include sprays, oils, vaping, or pills.

Legal medical dispensaries, known as MMTC's, can be found throughout the state (view map). Cannabis  consumption is forbidden in public, as well as at school or work sites, or on board a car or other vehicle, including all public transportation.  Likewise, driving while under the influence of cannabis is also prohibited.

Patients with the following conditions are eligible for a medical cannabis ID card:

  • Amyotrophic Lateral Sclerosis (ALS), (Known as Lou Gehrig's Disease)

  • Cancer

  • Crohn's Disease

  • Epilepsy

  • Glaucoma

  • HIV/AIDS

  • Multiple Sclerosis (MS)

  • Parkinson's Disease

  • Post-Traumatic Stress Disorder (PTSD)

 

Moreover, patients may be deemed eligible when they have been determined to have a terminal condition, chronic nonmalignant pain, or other diseases similar in nature to those already  mentioned.

WHAT ARE THE CANNABIS ADVERTISING RULES IN FLORIDA?

Because Florida is a state where recreational consumption of cannabis is not allowed, cannabis businesses must adhere to  strict and specific rules concerning the marketing and advertising of cannabis. Although the initial law was established with the Compassionate Medical Cannabis Act, its provisions are overseen by the Florida Department of Health. Their rules are quite strict and they oversee almost every aspect of the cultivation, licensing, distribution, and marketing process.

With the obvious exceptions of hemp and CBD, nearly the entire production and processing value chain is handled by approved medical marijuana treatment centers. They are charged with cultivating, packaging, and providing approved medical marijuana (their are strict limits regarding the THC percentage). These cannabis businesses are permitted to market and advertise themselves as long as they adhere to the following guidelines:

  • All advertisements must be approved by the Department of Health.

  • Advertisements may not reasonably be considered to be targeting people under the age of 18

  • Advertisements are forbidden from containing cartoon characters or anything similar.

  • Unsolicited pop-up advertisements are not allowed.

  • All opt-in marketing must have a clear and obvious opt-out feature.

Because the Florida Department of Health is so closely involved in approval and oversight, it is essential that cannabis businesses in the State of Florida maintain a strong and cordial relationship with its representatives, and strive their best to avoid being penalized.

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FLORIDA CANNABIS PHOTOGRAPHERS AND VIDEOGRAPHERS

The videographers and photographers who work with the The Hood Collective are experienced, professional creatives with a deep passion for the plant. Our Florida team has experience operating throughout the state, and is committed to working within the rules while meeting all of our clients' needs in terms of digital content. No matter your photography and video needs, our team has the equipment and creative vision to produce eye-catching visuals that won't fail to engage your target audience. Don't forget our licensed drone pilots eager to capture aerial footage of your Florida cannabis facility.

Services provided by our professional cannabis photographers include the following:

  • Cannabis Product Photography

  • Cannabis Packaging Photography

  • Cannabis Facilities Photography

  • Cannabis Event Photography

  • Cannabis Budtenders, Staff, And Team Photos

  • Cannabis Drone Photography

Video production from The Hood Collective covers the entire pre- and post-production process. We use only the most advanced gear, including lighting, cameras, and audio. We also have on-staff animators to create leading edge motion graphics and titles to ensure that your video content is absolutely stunning. Our service packages cover scripting, set design, filming, hair and makeup, editing, and color correction.

 

Our team is experienced with the following types of cannabis videos:

  • Cannabis Promo Videos

  • Cannabis Web Videos

  • Cannabis Informative Videos

  • Customer Testimonials

  • Cannabis Event Videos

  • Cannabis Live Streaming

  • Cannabis Animation

  • Cannabis Aerial Footage

FLORIDA CANNABIS GRAPHIC DESIGN

Any cannabis marketing and branding campaign needs to start with professional graphic design. Working with a professional designer in a fluid market like Florida is the best way to establish your brand and build a strong customer base. The Hood Collective provides premium graphic design tailored for print publishing, digital marketing, and social media.

Our professional graphic designers offer the following graphic design services:

  • Cannabis Branding

  • Cannabis Logo Design

  • Cannabis Packaging

  • Cannabis Motion Graphics

  • Cannabis Marketing Collateral

  • Cannabis Clothing Design

  • Cannabis Business Card Design

WHERE WE OPERATE IN FLORIDA'S CANNABIS MARKET

The Hood Collective began on the west coast, but we've been expanding to cover the Southeast, with a primary focus on the Florida cannabis market, since 2020. We've grown familiar with the top urban centers in the state, and are able to work throughout the region. 

  • Miami, Florida

  • Orlando, Florida

  • Tampa Bay, Florida

  • Tallahassee, Florida

  • The Florida Keys

  • Jacksonville, Florida

  • Sarasota, Florida

  • Fort Lauderdale, Florida

  • Destin, Florida

  • Naples, Florida

  • Pensacola, Florida

  • Daytona Beach, Florida

Don't see your area listed? Feel free to reach out. We're ready and willing to travel anywhere our customers in Florida need us.

WHY HIRE THE HOOD COLLECTIVE FOR YOUR CANNABIS BRANDING

The Hood Collective makes the success of our Florida customers our top priority. We are always looking to cultivate long term clients who keep coming back for more, rather than try and make a quick buck and move on to the next company. We are a growing business that is deeply committed to supporting the Florida cannabis market. With a proven record of success, our professional and responsive graphic designers, animators, and videographers will do whatever we can to make sure you're satisfied.

 

Contact us today to schedule a free consultation.