COLORADO CANNABIS MARKETING

Colorado was one of the first states to legalize both recreational and medical cannabis. As such, it has been at the forefront of the U.S. cannabis market for many years, and other states have been looking to Colorado for guidance on how best to implement and regulate the commercial cultivation, distribution, and sale of cannabis products. Because Colorado is a popular tourist destination, and is conveniently located in the center of the country, its example as a cannabis pioneer holds a lot of weight. Of course, for cannabis business owners located in Colorado, the rapid growth of the market and the still changing regulations have created a number a number of challenges. To remain competitive, smart cannabis companies are turning to professional marketing agencies.

The Hood Collective is a content marketing company that specializes in producing premium cannabis content for the Colorado market. We have a talented staff of photographers, graphic designers, videographers, and drone pilots who have been focused exclusively on the cannabis industry since our founding in 2017. Our commitment and dedication to the cannabis producers, processors, and dispensaries, as well as the CBD and hemp cultivators, in the Colorado market is second to none. Please check out the many examples of compelling and affordable digital and print brand content we have produced for our clients. Our number one priority is the success of our clients, and we are extremely proud of our customer service and attention to detail.

 

Contact us today to set up a free consultation.

 

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WHEN DID CANNABIS BECOME LEGAL IN COLORADO?

Colorado first made medical marijuana legal for patients in the state in 2000, thanks to the passage of Amendment 20 as a ballot measure. This followed more than two decades after the state decriminalized possession of up to an ounce of cannabis. The medical cannabis law made it possible for Colorado patients to posses up two ounces of cannabis, as well as cultivate up to six plants, though no more than three can be flowering at one time. While this was a major victory for Coloradans, it was still many years before recreational cannabis was possible.

That changed in 2012 with the passage of Colorado Amendment 64, which not only made it legal for adults over the age of 21, no matter their medical status, to possess and consume cannabis, but it also outlined provisions for the cultivation and sale of cannabis in a manner similar to alcohol. The first cannabis dispensaries opened on January 1st, 2014. The rules are governed by the Colorado Retail Marijuana Code. In addition, the City of Denver has its own set of regulations for cannabis dispensaries which are in addition to the state rules. Among the statutes, Colorado has strict laws surrounding the consumption of cannabis while driving and the marketing of cannabis to minors.

Also of note, Amendment 64 allows for local municipalities to opt out of the law. It states, "A locality may prohibit the operation of marijuana cultivation facilities, marijuana product manufacturing facilities, marijuana testing facilities, or retail marijuana stores through the enactment of an ordinance or through an initiated or referred measure; provided, any initiated or referred measure to prohibit the operation of marijuana cultivation facilities, marijuana product manufacturing facilities, marijuana testing facilities, or retail marijuana stores must appear on a general election ballot during an even numbered year." Currently, the most populous region to have taken this option is Colorado Springs, which only allows the sale and possession of cannabis for medical patients.

WHAT ARE THE CANNABIS ADVERTISING RULES IN COLORADO?

Like with many other states that allow cannabis sales, Colorado has very strict regulations in place governing what is and isn't allowed by cannabis companies when it comes to marketing their products.  These rules are overseen by the Marijuana Enforcement Division of the Colorado Department of Revenue. The primary concern of their advertising oversight is to protect minors from being exposed to cannabis product marketing. As such, it is forbidden to use any form of marketing that could reasonably be construed as targeting those who are underage, specifically the use of animated or cartoon characters.

The rules also make it illegal to make any deceptive, false, or misleading statements, whether that is on the product itself, on a sign for the product, or in an advertisement for the product, or on any kind of document that is made available to consumers. This includes via a company's social media channels or website.

Other rules include the following:

  • Cannabis businesses cannot advertise on radio or television, in print media, or online, unless they have reliable evidence that no more than 30% of viewership of the concurrent programming is under age.

  • Advertisements may not target out of state residents

  • Advertisements cannot claim cannabis products are safe just because they have been tested by a state facility.

  • Cannabis businesses may not use marketing techniques that target mobile devices.

Of special note, Colorado has recently adopted a state law making it permissible, with some restrictions, to advertise on billboards, but Denver has elected not to enact the law, meaning billboards are still banned inside the city limits (at the time of this writing).

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COLORADO CANNABIS PHOTOGRAPHERS AND VIDEOGRAPHERS

The Hood Collective features an experienced team of videographers and photographers who have a demonstrated talent in their respective fields. We are committed to serving the Colorado market with reliable content creation services that assist our clients through every step of the production process, from the initial ideation stage to the final delivery and display. We're able to go anywhere in the state to visit your Colorado dispensary, farm, facility, event space, or processor, or we can receive your assets for filming and photographing in our studio. While we are not compliance officers, our familiarity and comfort with the cannabis industry means we have a good understanding of the cannabis do's and don'ts, helping to save you both time and money. Whatever your photography and video needs, including aerial content, our team has the top-end gear and creative vision to produce compelling visual content that your target audience won't be able to help but find engaging.

The services offered by our professional cannabis photography team include:

  • Cannabis Product Photography

  • Cannabis Farm Photography

  • Cannabis Facilities Photography

  • Cannabis Flower Photography

  • Cannabis Trichome Photography

  • Cannabis Event Photography

  • Cannabis Dispensary Photography

  • Cannabis Drone Photography

  • Cannabis Staff Photography and Headshots

When you hire The Hood Collective for your video production needs, you will rest comfortably knowing that we will walk you through the entire pre- and post-production process. Starting with the scripting phase, we'll help you with set design, location scouting, art direction, hair and makeup, speaker preparation, filming, editing, color correction, and uploading of the final video content. Our video experts have all the necessary gear, including cameras, lights, microphones, stabilizing gear, teleprompters, and more. We even have a professional live streamer to ensure your Colorado cannabis events have a global reach. Lastly, our team features an on-staff animator capable of creating completely original motion graphics and titles that match your brand style.

 

We have experience with the following kinds of cannabis videos:

  • Cannabis Landing Page Videos

  • Cannabis PSA's

  • Cannabis Educational Videos

  • Customer Testimonials

  • Cannabis Event Videos

  • Cannabis Live Streaming

  • Cannabis Motion Graphics

  • Cannabis Drone Videos

COLORADO CANNABIS GRAPHIC DESIGN

One of the most affordable and  effective ways to ensure that your brand is viewed in a professional light is with cannabis graphic design. Whether you're in Denver, Boulder, or Pueblo, our talented cannabis designers understand the Colorado market and will craft  original, eye-catching visual content that will stand out on your social media and from across a crowded trade show floor.  The Hood Collective prides itself on offering best-in-industry graphic design that is tailored for print publishing, digital marketing, and social media.

Our professional graphic designers provide the following graphic design services:

  • Cannabis Branding And Style Guides

  • Cannabis Logo Design

  • Cannabis Packaging

  • Cannabis Motion Graphics

  • Cannabis Marketing Collateral

  • Cannabis Poster Design

  • Cannabis Banner Design

  • Cannabis Business Card Design

WHERE WE OPERATE IN COLORADO'S CANNABIS MARKET

The Hood Collective began on the west coast, but we've been expanding to cover the Rocky Mountain area, including all the major metropolitan areas. Areas we serve include:

  • Denver, Colorado

  • Boulder, Colorado

  • Colorado Springs, Colorado

  • Pueblo, Colorado

  • Fort Collins, Colorado

  • Aspen, Colorado

  • Vail, Colorado

  • Estes Park, Colorado

  • Aurora, Colorado

  • Durango, Colorado

  • Grand Junction, Colorado

  • Telluride, Colorado

  • Loveland, Colorado

  • Littleton, Colorado

Don't see your city listed? Don't hesitate to reach out anyway. We're ready and willing to travel anywhere our customers in Colorado need us.

WHY HIRE THE HOOD COLLECTIVE FOR YOUR CANNABIS MARKETING

The Hood Collective believes strongly in the Colorado cannabis market, and we are committed to the success of all of our clients, no matter their size or scope. We treat every single job like its our most important endeavor. We are experts at creating attractive, stylish, and compelling cannabis content to support our customers' branding and marketing strategies. Whether you are looking for premium graphic design, photography, video production, drone, social media management, or SEO services for your cannabis company, we're here to help.

 

Contact us today to schedule a free consultation.