CALIFORNIA CANNABIS MARKETING

California is one of the first states people associate with the legal cannabis market.  With much of the production and outdoor farms concentrated in the area known as the Emerald Triangle, California cannabis has a reputation for being the best flower available. As one of the leading states in the cannabis industry, other states and jurisdictions are looking to California's guidance on many issues, whether we're talking production best practices, the science behind the plant, and marketing innovations. With so much money flooding into the state's legal cannabis industry, the only way the small and medium-sized companies can stay afloat is by building a strong marketing and brand presence.

The Hood Collective understands that the California cannabis market is special, and our professional team of designers, videographers, and photographers prioritize the success and satisfaction of our clients above all else. If you're looking for stellar digital and print content to support your marketing efforts, at a price point you can afford, The Hood Collective is your answer. We serve outdoor cannabis farms, indoor grow ops, processors, event organizers, edible producers, and dispensaries with best in the market service packages, covering graphic design, branding, video production, product photography, drone content, web design, and more. We also specialize in Hemp and CBD companies who want to expand their presence beyond California.

 

Contact us today to set up a free consultation.

 

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WHEN DID CALIFORNIA LEGALIZE CANNABIS?

Although California has a long history with the cannabis plant, having operated a thriving hemp industry as early as the 18th century, it was not until the 60's beatnik and hippie movements that the growing of recreational cannabis really drew national attention. This lead to a lucrative black market centered around the Emerald Triangle in Northern California, which is recognized as the largest region of outdoor cultivation in the nation.

The Moscone Act of 1975 largely decriminalized cannabis possession, though there were still exceptions for cultivation and intent to distribute. In 1996, medical cannabis advocates helped push through Proposition 215 a statewide ballot initiative, which made it legal for patients to consume, possess, and cultivate cannabis. Ailments covered in the bill included cancer, anorexia, AIDS, spasticity, glaucoma, arthritis, migraine, and chronic pain.

 

As for the legalization of recreational cannabis, it wasn't until 2016 that Proposition 64 was passed, meaning that despite its long heritage of cannabis production, it actually followed a number of other states in making cannabis legal. Known as the Adult Use of Marijuana Act, it made it legal for all adults at least 21 years of age to consume cannabis.

 

Provisions of the bill make it legal to:
 

  • Possess, transport, process, purchase, obtain, or give away, without any compensation whatsoever, no more than one ounce of dry cannabis or eight grams concentrated cannabis to adults the age of 21 or older.

  • Possess, plant, cultivate, harvest, dry, or process no more than six live plants and the produce of those plants in a private residence, in a locked area not seen from normal view, in compliance with all local ordinances.

  • Smoke or ingest cannabis.

  • Possess, transport, purchase, obtain, use, manufacture, or give away marijuana paraphernalia to peoples the age of 21 or older.

WHAT ARE THE CANNABIS ADVERTISING RULES IN CALIFORNIA?

The advertising regulations regarding cannabis in California were largely designated according to section 26151 of Proposition 64. One of the primary goals of the restrictions are to protect minors (in this case, anyone under the age of 21) from being marketed to. This means that it is forbidden to display any cannabis advertisement in a location where less than 71.6 percent of the audience is underage. This covers broadcast, cable, radio, print, and digital advertising. The nature of the advertisements must also avoid any type of content that might be reasonably found to be appealing to children.

The rules also make it difficult to use billboard advertising. For instance, businesses are forbidden from placing advertisements for cannabis  along any Interstate or Highway that crosses the California border. You also aren't allowed to have ads within 1,000 feet of  day care centers, schools, playgrounds, parks, libraries, youth centers, or arcades. Businesses also are prohibited from distributing coupons or offering free gifts of cannabis products.

It should be noted this is just an overview of California's cannabis, hemp, and CBD regulations.  It is highly recommended that all businesses that deal with cannabis have a full time compliance officer who ensures that all current regulations are followed. Furthermore, these rules are liable to change at anytime, so don't rely on information that may be outdated when formulating your marketing strategy for California.

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CALIFORNIA CANNABIS PHOTOGRAPHY AND VIDEO PRODUCTION

The Hood Collective is a full-scale cannabis marketing agency that has earned a reputation for creating premium digital and print content at an affordable price point. Our highly skilled team of California photographers and videographers have experience working all along the Pacific Coast. And because our headquarters is located up north in Portland, Oregon, we're able to maintain lower prices than many of the agencies centered in California. No matter your photography or video needs, our team has the expertise, equipment, and vision to output exceptional visuals that will directly engage your intended audience. That's not to mention our licensed drone pilots ready to capture amazing visuals of California's scenic vistas.

Our photography team is experienced providing the following services:

  • Cannabis Product Photography

  • Cannabis Event Photography

  • Cannabis Farm Photography

  • Hemp Farm Photography

  • Cannabis Facilities Photography

  • Cannabis Staff Photos And Bio Pics

  • Cannabis Model Photography

  • Cannabis Drone Photography

Our professional video production team comes equipped with the most advanced gear, including lighting, cameras, and audio. We partner with our clients through every step of production, from scripting, set design, and hair and makeup to editing and color correction. We have successfully executed on the following types of cannabis video:

  • Cannabis Promotional Videos

  • Cannabis Educational And Informative Videos

  • Customer Testimonials

  • Cannabis Event Videos

  • Cannabis Animations

  • Cannabis Live Streaming

  • Cannabis Motion Graphics And Title Design

  • Cannabis Drone Videos

CANNABIS GRAPHIC DESIGN FOR CALIFORNIA

Our cannabis graphic design packages are suitable for businesses of any size, from 1 to 1,000 employees and everything in between. Whether it's your website, your print advertisements, branded t-shirts and hats, or social media posts, your customers judge every single piece of content that bears your logo. Our premium branding and graphic design will ensure your content stands out.

Our professional graphic design team is standing ready to help you with following content:

  • Cannabis Branding And Style Guides

  • Cannabis Packaging Design

  • Cannabis Logo Design

  • Cannabis Motion Graphics

  • Cannabis Animation

  • Cannabis T-Shirt Design

  • Cannabis Marketing Materials And Brochures

  • Cannabis Banners

  • Cannabis Web Design

  • Cannabis Business Card Design

WHERE WE OPERATE IN CALIFORNIA'S CANNABIS MARKET

The Hood Collective started in Portland, Oregon, in 2017, so it was only a matter of time before we branched out into the California market. Cities and communities we are prepared to offer our services range throughout the state, and include:

  • Los Angeles, California

  • San Francisco, California

  • Sacramento, California

  • Santa Barbara, California

  • Humboldt, California

  • Irvine, California

  • San Diego, California

  • Fresno, California

  • San Jose, California

  • Santa Monica, California

  • Long Beach, California

  • Malibu, California

  • Hollywood, California

  • Riverside, California

  • Stockton, California

  • Redding, California

  • Lake Tahoe, California

Don't see your city listed? Don't hesitate to reach out anyway. We're happy to travel anywhere our customers in California have need of our services.

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THE HOOD COLLECTIVE KNOWS CALIFORNIA CANNABIS

The Hood Collective makes the success of our customers our number one priority. No matter where in California you are located, and whatever your size and budget, you need professional cannabis marketing, and that's what we provide. Our professional and responsive graphic designers, animators, and videographers are standing ready to help. Contact us today to schedule a free consultation.